Company Description
Founded in 2019 by Bridget Bahl, The Bar is a digitally native fashion and lifestyle brand redefining elevated everyday dressing through a distinctly social-first lens. The brand has cultivated a highly engaged online community through aspirational storytelling, viral product moments, and an authentic approach to content and connection. Known for its polished yet playful aesthetic, The Bar blends luxury-inspired ready-to-wear with effortless styling, creating pieces designed to feel both elevated and wearable. With a fast-growing presence across social platforms and a loyal customer base, the brand continues to shape culture through impactful launches, creative marketing, and a strong point of view that resonates far beyond fashion.
Role Description
This is a full-time on-site role for a Social Media Coordinator at The Bar, located in the New York City Metropolitan Area. The Social Media Coordinator will manage daily content creation and scheduling across all social media platforms, monitor engagement, and analyze campaign performance metrics. Additional responsibilities include strategizing and executing social media marketing campaigns, engaging with online communities, and ensuring consistent brand voice and message. Collaboration with the marketing and creative teams to align social strategies with broader brand initiatives will be a key focus.
Responsibilities
Content & Asset Generation
- Assist in creating and organizing social-first content across Instagram, TikTok, Pinterest, and emerging platforms
- Capture behind-the-scenes content, product moments, styling content, events, fittings, shoots, and founder-led storytelling
- Coordinate photo/video assets with internal teams, creators, and freelancers
- Edit short-form video and static content optimized for platform performance
- Maintain organized content libraries and asset management systems
Social Media Rollout & Strategy Execution
- Execute weekly and monthly content calendars aligned with brand initiatives, launches, and campaigns
- Schedule and publish content across platforms
- Support execution of social growth strategies, engagement initiatives, and campaign rollouts
- Monitor trends, platform updates, and viral formats to identify new opportunities for the brand
- Track performance metrics and provide insights on content effectiveness
Influencer Relations & Gifting
- Manage influencer outreach, gifting logistics, and relationship building
- Research and identify creators, tastemakers, and brand-aligned talent
- Coordinate gifting lists, shipment tracking, and follow-up communication
- Maintain influencer databases and track earned social coverage
- Support creator partnerships and campaign execution from outreach through posting
Qualifications
- Proficiency in Social Media Content Creation and Social Media Marketing
- Strong skills in Communication and Writing
- Experience with Digital Marketing strategies and tools
- Familiarity with analytics platforms for tracking campaign performance
- Ability to manage multiple tasks, meet deadlines, and adapt to a fast-paced environment
- Knowledge of the fashion and retail industry preferred
- Bachelor's degree in Marketing, Communications, or a related field
