Our firm is looking for a Lead Retargeting Manager you will drive growth by re-engaging website visitors, TV and Radio prospects and leads who didn’t immediately convert, utilizing tailored ads, behavioral targeting, and multi-channel strategies.
You would be responsible for connecting CRM data with ad platforms to nurture prospects through long drip cycles, increasing conversion rates, and optimizing ROI on existing prospects.
Role Focus:
Long Cycles: Focusing on consistent, value-driven content to build trust over time, which is critical for complex, high-value sales.
Performance Optimization: Moving beyond just generating leads to pushing qualified data back into platforms for better targeting
