Wave Plastic Surgery & Aesthetic Laser Center is an aggressively growing Aesthetic Clinic, specializing in advanced anti-aging techniques, plastic surgery, and non-invasive cosmetic treatments. Led by our founder, Dr. Peter Lee, a trainer/instructor to fellow plastic surgeons both nationally and internationally, we currently have 4 surgeon sand operate 5 locations in California.
Job Purpose: Wave Plastic Surgery is seeking a dynamic and creative Social Media Specialist focused on Chinese marketing to elevate our brand presence and engagement within local and national Chinese-speaking communities. This role heavily emphasizes WeChat marketing, influencer collaboration, and content creation—including video production and editing for various social media platforms.
Key Responsibilities:
- Strategically manage and grow our WeChat official accounts, including creating engaging articles, optimizing content, and attracting new subscribers.
- Plan, film, edit, and produce engaging video content tailored for platforms such as WeChat, YouTube, Instagram, TikTok, and Little Red Book.
- Develop, execute, and manage influencer marketing programs, including research, outreach, collaboration management, performance tracking, and optimization.
- Identify, build, and nurture partnerships with Chinese community groups and local influencers to amplify brand visibility and drive new customer acquisition.
- Collaborate closely with the Chinese Marketing Manager and broader marketing team on national campaigns, ensuring alignment with overall business and branding objectives.
- Regularly monitor and analyze competitor strategies and performance on social media and digital platforms, providing weekly insights and recommendations.
- Maintain and update promotional content on platforms like ChineseinLA and various social media accounts.
- Develop and implement PPC campaigns and Google Ads landing pages tailored specifically for the Chinese-speaking market.
- Organize and translate comprehensive treatment and procedure introductions for digital platforms, especially for WeChat mini-program.
- Assist with the planning, coordination, and execution of community events and promotional activities.
Qualifications:
- Fluency in Mandarin and English required; excellent written and verbal communication skills in both languages.
- Bachelor’s degree in Marketing, Communications, or related field preferred.
- Minimum 3+ years of experience in social media marketing, digital content creation, event planning, and community engagement, specifically targeting Chinese-speaking audiences.
- Proven experience and skills in video production, including filming, editing, and publishing professional-quality video content for social media.
- Advanced knowledge of social media platforms (WeChat, YouTube, Instagram, TikTok, Little Red Book), content optimization strategies, and growth tactics.
- Strong proficiency in content creation tools and video editing software (Adobe Premiere Pro, Final Cut Pro, CapCut, etc.).
- Demonstrated ability to develop and execute influencer marketing strategies, community outreach initiatives, and event planning and coordination.
- Exceptional analytical and problem-solving skills with strong attention to detail.
- Ability to thrive in a fast-paced environment, managing multiple projects and shifting priorities with minimal supervision.
Job Type: Full-time
Pay: From $30.00 per hour
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Application Question(s):
- Which Chinese-based social media platforms do you have working experience with?
Experience:
- Content creation: 3 years (Preferred)
- Social media marketing: 3 years (Preferred)
Language:
Ability to Commute:
- Costa Mesa, CA 92626 (Required)
Work Location: In person
