Wave Plastic Surgery & Aesthetic Laser Center is an aggressively growing Aesthetic Clinic, specializing in advanced anti-aging techniques, plastic surgery, and non-invasive cosmetic treatments. Led by our founder, Dr. Peter Lee, a trainer/instructor to fellow plastic surgeons both nationally and internationally, we currently have 4 surgeon sand operate 5 locations in California.

Job Purpose: Wave Plastic Surgery is seeking a dynamic and creative Social Media Specialist focused on Chinese marketing to elevate our brand presence and engagement within local and national Chinese-speaking communities. This role heavily emphasizes WeChat marketing, influencer collaboration, and content creation—including video production and editing for various social media platforms.

Key Responsibilities:

Strategically manage and grow our WeChat official accounts, including creating engaging articles, optimizing content, and attracting new subscribers.

Plan, film, edit, and produce engaging video content tailored for platforms such as WeChat, YouTube, Instagram, TikTok, and Little Red Book.

Develop, execute, and manage influencer marketing programs, including research, outreach, collaboration management, performance tracking, and optimization.

Identify, build, and nurture partnerships with Chinese community groups and local influencers to amplify brand visibility and drive new customer acquisition.

Collaborate closely with the Chinese Marketing Manager and broader marketing team on national campaigns, ensuring alignment with overall business and branding objectives.

Regularly monitor and analyze competitor strategies and performance on social media and digital platforms, providing weekly insights and recommendations.

Maintain and update promotional content on platforms like ChineseinLA and various social media accounts.

Develop and implement PPC campaigns and Google Ads landing pages tailored specifically for the Chinese-speaking market.

Organize and translate comprehensive treatment and procedure introductions for digital platforms, especially for WeChat mini-program.

Assist with the planning, coordination, and execution of community events and promotional activities.

Qualifications:

Fluency in Mandarin and English required; excellent written and verbal communication skills in both languages.
Bachelor’s degree in Marketing, Communications, or related field preferred.
Minimum 3+ years of experience in social media marketing, digital content creation, event planning, and community engagement, specifically targeting Chinese-speaking audiences.
Proven experience and skills in video production, including filming, editing, and publishing professional-quality video content for social media.
Advanced knowledge of social media platforms (WeChat, YouTube, Instagram, TikTok, Little Red Book), content optimization strategies, and growth tactics.
Strong proficiency in content creation tools and video editing software (Adobe Premiere Pro, Final Cut Pro, CapCut, etc.).
Demonstrated ability to develop and execute influencer marketing strategies, community outreach initiatives, and event planning and coordination.
Exceptional analytical and problem-solving skills with strong attention to detail.
Ability to thrive in a fast-paced environment, managing multiple projects and shifting priorities with minimal supervision.

Job Type: Full-time

Pay: From $30.00 per hour

Benefits:

401(k)
401(k) matching
Dental insurance
Employee discount
Flexible schedule
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance

Application Question(s):

Which Chinese-based social media platforms do you have working experience with?

Experience:

Content creation: 3 years (Preferred)
Social media marketing: 3 years (Preferred)

Language:

Mandarin (Preferred)

Ability to Commute:

Costa Mesa, CA 92626 (Required)

Work Location: In person

WAVE Plastic Surgery & Laser Center

New Jobs

Social Media Specialist - Chinese Market