Director, Brand & Marketing

Hanover Direct • Full-time • New York City Metropolitan Area, US • 5h ago

For over 50 years, Scandia Home has defined the standard for luxury bedding, masterfully blending European craftsmanship with American innovation. Since introducing the legendary Scandia Down® in 1971, we have become the trusted choice for sophistication, uncompromising quality, and timeless elegance. Our New York flagship is a premier destination where elite clients discover the finest in-home textiles and enjoy an unparalleled shopping experience.

We are seeking a Director of Brand & Marketing to steward and evolve that legacy. This role is an opportunity to shape how one of America's most storied home textile brands shows up in the world, from flagship retail to digital channels to the tastemakers who define the category.

Responsibilities:

— Own and evolve the brand strategy, ensuring consistency and elevation across all consumer-facing channels — from e-commerce and editorial to retail environments and wholesale partnerships

— Build and lead a best-in-class influencer and partnership program aligned with brand values

— Develop and execute integrated marketing campaigns that translate Scandia’s material and craft heritage into desire — spanning paid, owned, and earned channels with the same standard of quality that defines the product itself

— Build and steward relationships with media, stylists, and influencers in the luxury interiors, hospitality, and lifestyle spaces including a strong understanding of leading designers, key tastemakers, highest opportunity events, and top-tier publications—leveraging this knowledge to form high-impact partnerships that elevate brand perception

— Track brand health, customer sentiment, and competitive positioning in the luxury home category — using insight to sharpen strategy

— Support retail and wholesale partners with brand guidelines, training materials, and in-store experiences that carry the Scandia standard beyond our own doors

— Develop and oversee integrated media strategies across paid, earned, and owned channels

— Ensure all influencer and partnership initiatives are measurable and deliver a defined ROI

Requirements:

— 7+ years of brand management or brand strategy experience, with meaningful time in luxury, premium lifestyle, or high-end home categories

— A genuine appreciation for craft and material quality

— Proven ability to lead integrated marketing efforts — balancing brand integrity with performance

— Demonstrated ability to lead creative processes and cross-functional teams without losing the brand’s point of view

— Strong written communication and editorial instincts — equally at home shaping a campaign brief and reviewing copy for tone

— Experience working with creative agencies, photographers, and stylists in the luxury space

— A calibrated sense of where luxury is heading — in aesthetics, retail, and digital

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