Witter Coin
2299 Lombard Street
San Francisco, CA 94123
Director of Marketing
Witter Coin - America’s Coin Shop
Location: San Francisco, California
Employment Type: Full-time, In-person
Schedule: Monday–Friday, 9:00 a.m.–5:30 p.m.
About Witter Coin
Witter Coin is a historic San Francisco business that has been buying, selling, and dealing in rare coins and precious metals since 1960.
Today, we are one of the country's leading rare coin dealers, serving customers through our San Francisco showroom, private client relationships, wholesale operations, e-commerce, and some of the largest livestreaming platforms in the collectibles industry.
We're a small, entrepreneurial company with an exciting opportunity ahead. As we continue to grow, we're investing in the next chapter of Witter Coin—bringing together more than six decades of expertise, trusted relationships, and industry reputation with a fresh, modern approach to marketing and customer engagement.
About the Role
We're looking for a Director of Marketing to drive Witter Coin's growth strategy. This is a highly visible role with the opportunity to shape how a well-established business presents itself to the world, reaches new customers, and drives its next phase of growth.
You'll be responsible for building a stronger, more recognizable brand while developing marketing programs that generate measurable business results across our retail showroom, e-commerce business, and livestream sales channels.
The role requires someone who can think strategically, execute creatively, and understand how marketing translates into customers, transactions, and revenue. You'll work closely with the CEO and business leaders to identify growth opportunities, establish priorities, and build a marketing function that delivers results.
You'll have four primary objectives that you drive through strategy, execution, and analytics:
Build the Witter Coin Brand: Establish Witter Coin as the most recognizable, trusted, and engaging brands in the coin and precious metals industry.
Attract People Looking to Sell: Generate qualified leads and bring individuals looking to sell rare coins, coin collections, gold jewelry & scrap metals, and gold and silver coins and bullion into our San Francisco showroom.
Grow Our e-Commerce Customer Base: Drive sales of coins on our owned retail channel, and build new revenue partner streams, while increasing customer loyalty, repeat purchases, and lifetime value.
Accelerate Livestream Growth: Expand awareness, audiences, engagement, and sales across Whatnot, eBay Live, TikTok, and other emerging social commerce platforms.
Key Responsibilities
Marketing Strategy & Planning: Develop and execute an integrated marketing strategy across brand, customer acquisition, e-commerce, and livestream channels. Establish priorities, budgets, and measurable goals.
"Brand Development: Strengthen Witter Coin's brand identity, messaging, and market positioning. Ensure a consistent, compelling brand experience across all customer touchpoints.
Customer Acquisition: Build and optimize marketing campaigns across paid search, social media, SEO, email, partnerships, and other channels to generate qualified leads and drive sales.
Digital & E-Commerce Growth: Increase website traffic, conversion rates, customer retention, and repeat purchases. Identify new digital growth opportunities and revenue partnerships.
Livestream Marketing: Partner with the livestream team to grow audiences, engagement, and sales through creative campaigns, content, and cross-channel promotion.
Analytics & Performance: Establish KPIs, track marketing ROI, and use data to continuously improve performance and allocate resources effectively.
Team & Agency Management: Build and lead an effective marketing function, managing internal resources, external agencies, freelancers, and creative partners.
Qualifications
8+ years of marketing experience, including management of agencies and teams, and of growth-oriented marketing initiatives.
Demonstrated success driving measurable customer acquisition, revenue growth, and brand awareness.
Strong expertise in digital marketing, including paid media, SEO, GEO, AEO, CRM, email marketing, and social media.
Experience with e-commerce, retail, consumer brands, or marketplace businesses strongly preferred.
Strong analytical skills and experience managing marketing budgets, performance metrics, and ROI.
Excellent creative judgment, communication skills, and ability to translate strategy into execution.
Entrepreneurial, hands-on leader who thrives in a start-up, high-growth environment and takes ownership of results.
Interest in numismatics, collectibles, and/or precious metals is a plus; industry experience is not required.
Compensation & Benefits
Annual Salary: $140,000 to $155,000, depending on experience.
Comprehensive benefits package including:
Medical, dental, and vision insurance
Paid time off
401(k) with company matching
Opportunity for professional growth within a recognized national leader in rare coins and collectibles
Final compensation will be determined based on experience, skills, and internal equity, in accordance with California pay transparency requirements.
How to Apply
If you're excited about the opportunity to build something meaningful, we'd love to hear from you.
Please email:
- Your resume
- A brief cover letter
- Your portfolio, website, or examples of work
We're particularly interested in seeing examples of marketing campaigns, social media content, video, creative work, brand development, paid media programs, or other projects that demonstrate your ability to build a brand, engage an audience, and drive results.
Witter Coin is an equal opportunity employer and considers all applicants for employment without regard to race (including hair texture and styles), color, caste, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, citizenship, physical or mental disability, medical condition (including cancer and genetic conditions), genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity, gender expression, reproductive health decision-making, age (40 years and over), sexual orientation, veteran or military status, domestic violence victim status, political affiliation, or any other characteristic protected by applicable state or federal law.
