As a Senior Strategist, TV, Video, Audio & Display (TVAD), you will lead fullfunnel TV, video, audio, and display strategy and daytoday performance to unlock growthnew customers, revenue, and LTVwhile keeping efficiency on track. Youll translate complex signals (audience/data, inventory quality, frequency/overlap, attention/viewability, verification/IVT) into clear decisions, run smart innovations, and scale what works. Youll rely heavily on Bliss Point (Forecasting, AlwaysOn Incrementality, Brand/Creative/Customer Insights) to focus investment, and youll connect TVAD to Search, Social, Commerce/Retail Media, CRM, and Creative in your Pod to drive integrated business impact. Youll also mentor P3/P4 teammates, handle novel/complex issues with autonomy, and present executiveready narratives that build trust and drive decisions.
Key responsibilities
ClientCentric
Turn executive business goals into a growthfocused TVAD plan (CTV/OTT, online video, digital audio/podcasts, linear, programmatic display), with clear options, tradeoffs, and decision thresholds.
Lead seniorstakeholder communications (updates/QBRs/steercos).
Set expectations, secure alignment, and manage escalations with transparency.
The Tinuiti Way
Connect the dots across channels: explain how TVAD complements Search, Social, Commerce/Retail Media, CRM, TV/Audio, and Creative
Propose simple, integrated plans and a measurement approach to prove combined lift
Codify reusable playbooks.
ProductLed
Orchestrate optimization at scale (goal strategies, pacing, frequency/overlap control, quality filters/brand safety/verification) across partners/DSPs; pilot safely, measure, and scale.
Apply Bliss Point insights (Forecasting, Incrementality, Brand/Creative/Customer) to guide budgets and innovations (audience/data, inventory quality, formats/creative attributes).
Provide structured feedback to Product/Econometrics.
Data & MeasurementDriven
Design valid, highimpact tests suited to TVAD (geo/lift or holdout preferred; otherwise powered A/B or timeseries).
Define success thresholds/tolerance bands up front; maintain a steady read cadence; forecast expected impact and risk.
Explain and advocate for Tinuitis measurement and attribution framework to both internal and external senior and executive stakeholders.
Help keep data/ops healthy.
Owner Mindset
Own the business like its yours: Make and stand behind decisions that maximize client outcomes (growth, margin, LTV) within agreed guardrails. Surface tradeoffs with clear thresholds/tolerances, and keep a simple decision log tied to Rocks/KPIs.
Financial stewardship with partners: Forecast impact, track plan vs. actuals, and coursecorrect fast with Client Lead/Finance/Channel Leadership. Protect margin/utilization by prioritizing highvalue work and cutting busywork.
Love Growth: Spot and derisk bigger opportunities (e.g., higherquality CTV inventory, new audience/data partners, refreshed creative lengths/formats) with small, safe pilots and clear thresholds, then scale and document the playbook.
Hate Waste: Remove recurring waste at the root (e.g., unmanaged frequency, viewability/IVT issues, overlapping buys, tagging gaps). Set simple standards that prevent backslide and shorten timetoresolution.
Ways of working and values
Greatness attracts Greatness: Keep improving your craft; embrace new tools and AI.
Clients grow, we grow: Focus on outcomes, evidence, and simple explanations.
Culture of ownership: Move fast, cut waste, and truly own results endtoend.
Professional & Technical Qualifications
Experience: 7+ years managing TV/video/audio/display at scale (CTV/OTT, online video, digital audio/podcasts, programmatic display) with endtoend ownership; or 5 6 years in analytical roles (finance/consulting) with strong media analytics exposure.
Technical: Handson with DSPs/ad platforms and adserver workflows (trafficking, tags/pixels, creative rotations), verification/IVT/viewability, audience/data usage, and frequency/overlap management. YouTube experience a plus.
Measurement: Incrementality/lift and powered A/Bs or timeseries. Forecasting. Ability to connect media to revenue, CAC, LTV, incremental reach/attention. SQL familiarity a plus.
Client communication: Executiveready storytelling and expectation setting; effective partner to Econometrics, Media Investment, Creative, Client Leadership, and other channel leads. Confident leading client meetings.
Education/certifications: BA/BS required; MBA a plus; platform or verification certifications a plus.
KPIs
Growth: Increase qualified reach/newhousehold acquisition; grow revenue and LTV contribution from TVAD; incremental reach vs. other media.
Quality: Improve attention/viewability and brand safety; better frequency/overlap control; fewer IVT/quality flags.
Innovation: Plan and adopt a steady flow of practical innovations (audience/data, inventory, format/creative, frequency/quality), with decisions and learnings recorded.
Product/AI adoption: Responsible, heavier use of Bliss Point and platform optimization with proven, incremental impact.
Efficiency (guardrail): Hold or improve CAC/ROAS/CPx while growing profitable volume.
The hiring salary range for this role is $100,000-$120,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.
Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. 8-5-101 et seq.
FLSA Classification: Exempt
Benefits:Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, youre able to bring your best self to work. Thats why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. Were proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100%
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources
Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group.
