The RoleThe VP of Affiliate will serve as the visionary leader for our affiliate practice, responsible for defining the next generation of performance-based partnerships. In an era defined by AI disruption, shifting search landscapes, and the "content-to-commerce" evolution, you will be the primary architect of strategies that keep our clients ahead of the curve. You will oversee high-level client relationships, drive departmental P&L, and mentor a high-performing team of experts to deliver industry-leading results.
Key ResponsibilitiesStrategic Vision & Thought Leadership
Future-Proofing: Anticipate the impact of AI, privacy changes, and search engine evolution on the affiliate ecosystem to pivot strategies proactively.
Category Innovation: Transition the team from traditional lower-funnel management to sophisticated, content-led, full-funnel partnership ecosystems.
Executive Presence: Act as the face of the affiliate department both internally and externally, contributing to the agency/company’s overall strategic roadmap.
Client Partnerships & GrowthHigh-Stakes Leadership: Serve as the most senior leader on the team and with clients, ensuring their affiliate programs align with broader business objectives and long-term growth.
Consultative Selling: Partner with the business development team to lead pitches and identify expansion opportunities within existing accounts.
Financial Stewardship: Own the financial health of the affiliate department, including margin management, resource allocation, and achieving aggressive ROI targets.
Operational Excellence & IntegrationOmni-Channel Synergy: Break down internal silos by integrating affiliate strategies with other media channels (like Paid Social, SEO, Commerce, Influencer, etc.) to create a unified performance engine.
Tech Stack Optimization: Evaluate and implement emerging technologies and tracking solutions to ensure "best-in-class" attribution and data integrity.
Onboarding Governance: Oversee complex account transitions, ensuring innovative frameworks are established from day one.
Team Mentorship & CultureLeadership Development: Mentor, teach and elevate Affiliate talent, fostering a culture of accountability, curiosity, and high performance.
Resource Planning: Manage departmental headcount and organizational structure to support scaling without sacrificing quality.
Player and Coach: In addition to growing the individuals on the team you are able to dig in and aid on client work day-to-day.
Professional QualificationsExperience: 15+ years in digital marketing, with at least 10 years specializing in Affiliate/Partnership marketing and a minimum of 5 years in a senior leadership role.
Proven Track Record: Demonstrated success in scaling complex, multi-million dollar affiliate programs across diverse verticals (B2C, B2B, Retail, etc.).
Technical Mastery: Expert fluency in major affiliate networks (Impact, CJ, Rakuten, etc.) and a sophisticated understanding of multi-touch attribution models.
Strategic Acumen: Exceptional ability to translate complex data into a compelling narrative for C-suite stakeholders.
Inter-Agency and IAT unification: Strength in working with other teams to ensure Affiliate is an integrated channel within a media mix.
Education: Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent experience preferred.
The annual base salary range for this roles' listed level is currently $160,000-$180,000 plus performance bonus of up to 25%. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. We will provide more information on our benefits and equity upon requests. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq
FLSA Classification: Exempt
Benefits:Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100%
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources
Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group.
