Social Media Specialist

Funko • Full-time • Burbank, CA, US • 1d ago

Funko OverviewWelcome to the Funko-verse, a world built on pure imagination, a land governed by the philosophy that stories matter, a universe comprised of characters from countless fandoms, a galaxy of once upon a times and happily ever afters.But what does Funko do?Funko is a purveyor of pop culture and licensed-focused collectibles company. Funko currently holds thousands of licenses and the rights to create tens of thousands of characters – one of the largest portfolios in the pop culture and collectibles industry. Funko’s Pop! Vinyl is the number one stylized vinyl collectible on the market, selling millions of figures to fans around the world.Job SummaryFunko is looking for a creative, culturally aware, and highly analytical Social Media Specialist to help grow and optimize our online presence across key social platforms. This role will balance community engagement with a strong emphasis on social media reporting, performance analysis, and data-driven decision-making.The ideal candidate is passionate about Pop Culture and social media, with the ability to translate platform data, audience behavior, and campaign performance into actionable insights. They are equally comfortable engaging with fans and building reports, tracking KPIs, and identifying opportunities to improve content and channel performance.The Social Media Specialist will be responsible for building and maintaining strong relationships with our audience through thoughtful community management. They will actively engage with followers, respond to conversations, and help foster a welcoming, positive community environment that strengthens brand loyalty and advocacy.In addition, this role will leverage social listening to monitor brand sentiment, track emerging trends, and identify cultural moments or conversations relevant to the brand. Insights gathered from social listening and community engagement will help inform content strategies, social initiatives, and broader brand considerations.
What You’ll Do

Monitor and engage across social channels, responding to comments, direct messages, and mentions in a timely manner
Track, analyze, and report on social media performance across platforms, including engagement, reach, growth, and conversion metrics
Develop regular reporting cadence (weekly, monthly, campaign-level) with clear insights and recommendations
Translate data into actionable insights to optimize content strategy, posting cadence, and platform approach
Monitor social listening tools to track brand sentiment, audience behavior, and emerging trends
Identify performance trends and anomalies, and proactively recommend optimizations
Partner with marketing and creative teams to evaluate campaign effectiveness and inform future initiatives
Track competitor performance and benchmark against industry standards
Support the execution of the social media content calendar with a focus on performance-driven improvements
Identify and engage with brand advocates, creators, and fans
Escalate customer service inquiries, brand risks, or sensitive conversations to appropriate internal teams

What You’ll Bring

2–4 years of experience managing or supporting brand social media accounts, with a strong focus on analytics and reporting
Demonstrated experience building and delivering social media performance reports
Strong understanding of social KPIs, metrics, and platform analytics tools (e.g., Sprinklr, Sprout, native insights)
Ability to interpret data and translate it into clear, actionable recommendations
Experience with social listening and sentiment analysis tools
Excellent written communication skills and ability to adapt to a defined brand voice
Strong organizational skills with the ability to manage multiple projects simultaneously
Familiarity with content performance optimization and A/B testing approaches
Passion for social media, online communities, and emerging digital trends

Salary InformationThe base salary range for this position in the selected city is $24.23 - $30.29 hourly. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.What Funko Offers
Funko offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. Most importantly, we offer a creative work environment with people who love pop culture just as much as you do. Can’t wait to gush about your latest binge? Neither can we! Looking for a place where your favorite pop culture t-shirt will receive the compliments it deserves? We know how you feel!

Funko is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.Work EnvironmentThe noise level in the work environment is usually moderate. While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand and walk. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.This is an onsite position based in Burbank, CA and we will prioritize local candidates first.