We're looking for a world-class brand activator who runs brand the way performance runs paid — on a CAC line, not on vibes. You'll own brand media, integrated campaigns, event activations, and the team that brings the Superpower identity to life at scale.
About The Role
You'll activate Superpower across every TOF channel that isn't paid social: OOH, podcast, YouTube brand, programmatic, audio, sponsorships, integrated campaigns, and earned media. The brand identity exists — your job is to put it in front of millions of people in ways they remember, at a cost the company can defend.
You'll inherit a defined brand position, founders who attract press, an audience growing 10x YoY, and a performance team that can amplify anything you build. The TOF awareness machine doesn't exist yet. You'll build it.
This is a player-coach role. Everyone at Superpower is an IC, including leadership — you'll set brand activation strategy and execute alongside the team.
Key Responsibilities
- Brand Media: Own the brand media budget (OOH, podcast, YouTube brand, audio, programmatic, sponsorships); plan and buy media that generates measurable awareness lift at a defended CAC
- Integrated Campaigns: Ship 4–6 hero campaigns per year across paid, owned, earned, and IRL; tie every campaign to measurable lift in awareness, branded search, and earned coverage
- Event Activations: 6–10 IRL activations per year (retail, conferences, pop-ups, brand events), each tied to a measurable awareness or community goal; build the playbook so each activation costs less and reaches more
- TOF Awareness Engine: Own the awareness scoreboard — branded search, aided awareness, organic mentions, earned coverage; tie every brand dollar to a CAC contribution number defended weekly
- Brand Identity Stewardship: Maintain visual and verbal consistency across all channels; evolve the system only where activation reveals genuine gaps
- Earned Media & Founder Visibility: Stand up in-house PR or manage an agency; land founders on key podcasts, conference stages, and profiles; earn quarterly hits in top-tier press (WSJ, Bloomberg, NYT, Vogue, GQ)
- Performance Partnership: Co-own the brand-performance interface with the Director of Media so both systems reinforce each other
- Team Leadership: Hire and build the brand team from scratch — designer, copywriter, events lead, partnerships manager
Qualifications
- Experience:
- 8+ years in brand marketing, with at least 3 owning brand media or integrated campaigns at a category-defining DTC or consumer brand
- Personally owned a brand media budget of $5M+/year, defended on a CAC line
- Shipped at least one integrated campaign with measurable lift in branded search, earned coverage, or aided awareness
- Skills:
- Reads brand spend by reach, cost, and lift — not impressions and vibes
- Strong POV on craft (typography, copy, visual systems) — and can defend it
- Comfortable telling founders "no" when they're wrong about the brand; reads culture as fluently as a media plan
- Mindset:
- Bias toward shipping campaigns that move the awareness number over building decks about brand strategy
- Comfortable with the brand-performance tension; skilled at making both win
About Superpower
Superpower is a new health system on a mission to extend and enhance human life.
We started with lab testing, then data aggregation / digital twin, then an AI doctor, and now peptides.
Over the past 6 months, we have grown 10x whilst halving CAC. Now we are gearing up for hyper growth.
You can find more about us below:
- superpower.com/series-a
- Superpower Overview
- Culture at Superpower
Company Philosophies
- We are all here to genuinely do our life’s best work
- Insanely high talent bar, never settling. A players only (see Steve Jobs)
- We live to work as much as we work to live. But we sustainably espouse the superpower ethos of putting health first
- We aim to set the gold standard for team health culture on the planet — live the ethos!
Investors
- Forerunner (Top consumer healthcare VC in the world; early board members of Hims and Oura; Kirsten, founder of Forerunner, led our Series A)
- 8VC (leading health and bio investor)
- Evan Moore (Founder of Doordash; Partner at Khosla Ventures)
- Cyan Bannister (early investor into Uber and SpaceX, former partner at Founder’s Fund, regarded as one of the top angels in the world)
- Balaji Srinivasan (ex-Coinbase CTO and angel, ex-General Partner at a16z)
- Arielle Zuckerberg (active angel, tech leader, relatively famous brother)
- Cameron & Tyler Winklevoss
- Susa Ventures (tier 1 healthcare VC)
- Bond Capital (General Partner Jay Simons' early-stage fund within Bond)
- Long Journey Ventures (investor in Uber, Notion, Loom, Affirm etc.)
- Influencers
- Shaan Puri (angel and podcast host of my first million)
- Brooke Monke (50 million followers across socials)
- Logan Paul
- Steve Aoki
- Justin Mares (founder of Truemed)
- Giannis Antetokounmpo
- Kylian Mbappé
We’re proud to be a global team and welcome talent from around the world. We offer visa sponsorship and can support relocation to the United States for the right candidates. Much of our team is international, and we’re committed to building a team of top-tier talent.
