We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
Universal Music Enterprises (UMe) is the centralized U.S. catalog entity for the Universal Music Group. Working closely in concert with the company's record labels, UMe provides a global frontline approach to catalog management, a concentration of resources, a greater emphasis on strategic marketing initiatives and opportunities in new and emerging technologies.
How we LEAD:Universal Music Enterprises (UMe) is presently seeking a Manager, Audience Growth - Streaming in the company's Santa Monica, CA location reporting to the Senior Director, Streaming Marketing and Creator Strategy. The foundations of the Audience Growth team include digital, lifestyle, and creator/influencer marketing strategy. We work to integrate insights, community engagement, paid media and performance metrics into campaigns and look to reach new audiences with innovative, proactive and reactive opportunities.
Working exclusively in the streaming and track moments space, core functions of this role involve supporting artists streaming marketing efforts in the creation and implementation of digital campaigns to increase fan engagement across short-form platforms, developing our owned audiences across short-form platforms, optimizing artist catalogs and working with external and internal partners to secure support and track / artist growth. This position plays a crucial role in ensuring the smooth operation of our viral marketing campaigns, overseeing insights analysis, reporting, and marketing execution in a high paced environment. The ideal candidate has superior attention to detail, great organizational skills, and the ability to juggle multiple priorities, while meeting tight deadlines.
How you'll CREATE:• Work closely with the Senior Director of Streaming Marketing, creator marketing team and Audience Growth leads to develop innovative, track-driven marketing campaigns aimed to proactively and reactively increase artist and track visibility
• Align with team to generate + edit weekly campaign progress reports for both internal and external distribution
• Organized + detail oriented - you will be the central point of gathering critical information that is fluid and constantly changing
• Proven ability to effectively manage timelines, due dates, and proactive in creating opportunities
• Well versed in social trends, platforms + strategies: including short form content, narratives and sound consumption on short-form platforms
• Deep experience with influencer and creator marketing campaigns, the landscape, key creators, micro communities + how to develop campaigns that aim to grow audience and drive streaming consumption
• Develop comprehensive marketing strategies around track moments that drive streaming consumption and artist visibility
• Oversee track moment and thematic campaign execution, with a focus on US + global audience engagement to grow short and long-term audiences
• Liaise closely with artists and their representatives to build a foundation of trust and optimize potential
• Demonstrate a working understanding of general digital marketing data points from social media, streaming and digital advertising
• Innovate and be proactive in bringing progressive partnerships and inspiring ideas to the team
• Be a trusted team member who understands how to collaborate with the broader Audience Growth team and other cross-functional teams at UMe, including Creator Marketing, Project Managers, International, Content, Commercial, Radio, Production, A&R and Publicity
Bring your VIBE:• 2-4+ years of experience in marketing, digital marketing, communications, creative agency, or similar fields
• Ability to effectively multi-task and operate effectively in a high-pressured environment
• A self-starter, obsessed with the details and optimization
• A strong grasp of reporting + what information should be included in update reports
• Excitement and deep understanding of social trends and how to trace them
• Strong understanding of creator and influencer marketing and how it connects to music consumption
• Experience in global music digital marketing, ideally working across genres
• Understanding of the technology and marketplace powering today and tomorrow's music industry
• Deep knowledge of advertising, fan engagement and analytics
• Curiosity and openness to learn, as well as surfacing new opportunities to the team
• Proven ability to communicate and be a trusted team member
• Familiarity with project management tools
• Discretion necessary to work with sensitive projects and teams
Perks Playlist:- Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
- Comprehensive medical, dental, vision, and FSA options, as well as:
- 100% coverage for out-patient mental health services
- Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
- A lifetime fertility support allowance of $30,000 to plan participants
- Student Loan Repayment Assistance and Tuition Reimbursement
- 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
- Variety of ways to prioritize much-needed time away from work including:
- Flexible Paid Time Off (PTO) for exempt employees
- 3-weeks PTO for non-exempt employees
- 2-weeks paid Winter Break
- 10 Company Holidays (including Juneteenth and Wellbeing Day)
- Summer Fridays (between Memorial Day and Labor Day)
- Generous paid parental leave for every type of parent
Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.Universal Music Group is an Equal Opportunity EmployerWe are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
For more information, please click on the following links.
E-Verify Participation Poster:
English / SpanishE-Verify Right to Work Poster:
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SpanishJob Category:Marketing, Streaming & Digital Media
