About Ola Sol
Ola Sol is a 93-point, Wine Enthusiast–rated agave wine crafted for the modern margarita: confident, dry, and built for the way people actually drink today. We're not another happy-hour promo brand. Think less 'free samples,' more 'why isn't this in my fridge already.' Ola Sol is already on 325+ shelves across California, and we're looking for the right people to bring that experience to life in front of shoppers.
The Role
We're hiring Brand Ambassadors to run in-store tastings at retail partners (Total Wine, grocery, and specialty stores) across California. You'll be the face of Ola Sol for a few hours at a time, pouring samples, telling our story, and turning curious shoppers into customers. This isn't about reciting a script. It's about genuine, confident conversation that reflects who we are: elevated, easygoing, a little dry-witted, never salesy.
What You'll Do
+ Set up and run tasting stations at assigned retail locations (table, signage, sampling cups, product) in the San Diego area
+ Pour and serve samples responsibly, in compliance with California ABC regulations
+ Educate shoppers on what Ola Sol is, how it's made, and why it's a better way to make a margarita
+ Drive trial and on-the-spot purchases during your shift
+ Track and report sampling metrics (samples poured, bottles sold, shopper feedback) after each shift
+ Represent the brand's tone and aesthetic — polished, warm, never pushy
+ Maintain a clean, professional, inviting station throughout the shift
What You Bring
+ Must be 21+ (California ABC requirement for pouring alcohol)
+ Current RBS (Responsible Beverage Service) certification, or willingness to obtain before first shift (we'll point you to the state-approved course)
+ Reliable transportation to assigned store locations across the San Diego / SoCal area
+ Prior experience in brand ambassador, tasting, hospitality, or retail sales roles preferred but not required
+ Comfortable initiating conversation with strangers: You’re outgoing, articulate, genuinely warm
+ Professional appearance and punctuality
+ Weekend availability required (Thursday-Sunday shifts most common); some flexibility for weekday evening events
+ Bilingual (Spanish) a plus, not required
Why Ola Sol
+ Competitive hourly pay plus performance bonus
+ Flexible, part-time schedule that works around school or another job
+ Be part of a fast-growing, LA-based beverage brand from the ground up
+ Work product and swag included
To Apply: Send a brief note on why you'd be a great fit, along with your availability. Prior tasting or brand ambassador experience is a plus. Feel free to include a photo or short video introducing yourself.
