Location: Hybrid, from home and in office in either Manhattan Beach, CA, or Draper, UT.
Type: Contract - Temporary, approximately a 4-month term (temp to permanent role possible)
Pay: $45-60/hour depending upon experience.
Role Overview:
The Integrated & Brand Marketing Manager drives the execution of DIME’s 360 marketing campaigns, ensuring a cohesive, elevated, and consistent brand experience across all touchpoints. Partnering closely with the Director of Integrated Marketing, this role translates strategy into integrated campaigns spanning DTC, retail, and e-commerce channels.
A key brand steward, this role ensures consistency in visual and verbal expression across channels from campaign storytelling to in-store and digital shelf execution. This role helps shape and maintain messaging alignment across consumer and trade touchpoints, ensuring brand narratives translate clearly and effectively in every environment.
Working cross-functionally with Marketing, Creative, and Sales, this role connects brand storytelling with execution to deliver campaigns that support both brand equity and performance.
Key Responsibilities:
360 Campaign Execution, Brand Stewardship & Channel Orchestration
- Support in translating strategic campaign direction into clear executional plans, timelines, and deliverables across all channels
- Own and drive the 360 campaign calendar, ensuring alignment across brand storytelling, channel execution, and key retail moments
- Lead cross-functional coordination to ensure all teams are aligned and delivering against campaign timelines
- Bring cultural inspiration, competitor insights, and consumer + shopper behavior into campaign and messaging development
- Support development of campaign assets, including associated briefs and channel storytelling frameworks
- Proactively identify risks, manage dependencies, and keep campaigns moving forward
- Partner with Product Marketing to ensure accurate, compelling, and channel-appropriate product messaging
Copy Ownership & Messaging Consistency (Brand + Trade)
- Own and oversee copy alignment across all channels, ensuring a consistent and cohesive brand voice from campaign through conversion
- Develop and refine campaign messaging frameworks alongside Product Marketing, including headlines and storytelling pillars that translate across all channels
- Write and/or edit copy alongside Product Marketing across a range of touchpoints, including campaign assets, email, social, in-store signage, and digital shelf content
- Adapt and optimize messaging for channel-specific needs
- Partner with Creative to ensure visual and verbal storytelling are fully aligned across all executions
- Ensure all copy meets brand, legal, and retailer guidelines
- Review and QA copy across internal teams and external partners to maintain tone, accuracy, and consistency
- Support development of trade-facing copy, including sell-in decks, product education materials, and retail partner communications
Trade Marketing & Key Account Support (Ulta & Amazon)
- Own execution of trade marketing initiatives for Ulta and Amazon, including launches, promotions, and seasonal campaigns
- Partner with Sales and key account teams to align on go-to-market plans, priorities, and messaging needs
- Drive development and delivery of retail toolkits, ensuring both visual assets and copy are cohesive and on-brand
- Oversee execution of in-store presence, ensuring consistency in messaging, signage, and storytelling
- Ensure all retail and e-commerce touchpoints reflect a consistent, premium, and on-brand experience
- Track key milestones and deliverables tied to retail launches and promotional moments
Experiential, Retail & PR Integration
- Help support overall PR and agency partner needs day-to-day
- Support and help drive execution of brand and retail activations, including in-store events and launch moments
- Partner with PR and influencer teams to ensure campaign messaging is consistently translated across earned, social, and retail channels
- Contribute to post-launch and post-event recaps, including insights on messaging effectiveness and retail performance
- Bring forward ideas to ensure campaigns and retail moments feel premium, culturally relevant, and conversion-driven
Requirements
- 4–6+ years in integrated marketing, trade marketing, or brand marketing (beauty preferred)
- Experience working with key retail accounts, ideally Ulta and/or Amazon
- Strong project management skills with the ability to drive execution across multiple stakeholders and channels
- Understanding of retail, e-commerce, and digital shelf best practices
- Ability to balance brand storytelling with commercial objectives
- Strong communication and cross-functional collaboration skills
- Detail-oriented with a focus on delivering high-quality, on-brand execution
- Comfortable operating in a fast-paced, highly collaborative environment
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