Job Description
Remote: This position does not require employee to be on-site full-time to perform most effectively. The employee’s role enables them to work off-site on a permanent basis. This position requires an employee to cover territory visits to dealerships in a reoccurring frequency and the candidate must live within commutable distance (50 miles or less) of the assigned territory.
The selected candidate must live within territorial responsibility and reside in Massachusetts or Connecticut.
The Role:
As a District Manager, OnStar Fleet & Commercial, you are the primary advocate and trusted advisor for OnStar Fleet & Commercial Connected Services across your assigned dealerships. You will own dealer relationships within your territory, spending time to help teams successfully sell, onboard, and support fleet and commercial customers using GM’s connected services.
You will partner with dealer owners, managers, sales consultants, and service advisors to bring OnStar Services to life – from first introduction to everyday use – and ensure customers experience the safety, convenience, and loyalty benefits built into every GM vehicle.
In this role, you will be a connector, coach, and catalyst for growth – helping dealers translate OnStar and loyalty strategies into consistent execution, using data, training, and best practices to drive performance.
What You’ll Do:
Dealer Advocacy & Relationship Management
Serve as the primary advocate and trusted advisor for OnStar, GM’s software and subscription services, within your assigned dealerships.
Build strong, trust‑based relationships with dealer principals, general managers, sales leaders, and service leaders by deeply understanding their needs and consistently delivering value and follow‑through.
Act as the liaison between OnStar, GM vehicle brands, and your assigned dealerships, ensuring alignment on priorities, messaging, and expectations.
Training, Enablement & Customer Experience
Deliver impactful training – lead virtual sessions with dealer leadership and front‑line teams, covering:
OnStar Telematics, Video Telematics, and Safety Services, and additional connected services as they launch.
Connected vehicle technologies (e.g., mobile app, Google Built‑In, over‑the‑air updates, and eligible features like Super Cruise)
Best‑in‑class customer onboarding and delivery experiences
Confidently troubleshoot issues related to OnStar and internal platforms, ensuring teams can support customers end‑to‑end.
Ensure every customer experiences the technology they’ve purchased – from setup and enrollment through ongoing engagement – so the connected experience becomes a natural part of ownership.
Cross‑Functional Collaboration
Build strong internal partnerships across GM’s field ecosystem, including Vehicle Sales, Service & Marketing, Fleet and Commercial Sales, OnStar Digital Services, and Loyalty teams, working together as one team to serve dealers and customers.
Support product and feature launches to ensure aligned marketing and messaging between GM and your dealers, creating a seamless, compelling story for customers in your district.
Resolve dealer and customer satisfaction issues through appropriate channels, always protecting trust in the GM and OnStar brands.
Growth, Loyalty & Performance Coaching
Inspire belief in OnStar and GM’s connected ecosystem – clearly communicate how our products and services elevate customer experience, deepen brand loyalty, and drive dealership profitability.
Harness data and analytics to drive performance – conduct regular performance reviews (monthly and quarterly), identify opportunities, and co‑create dealer action plans that deliver continuous improvement and sustainable growth.
Monitor performance at the Dealer, District, Zone, and Region levels and influence results that meet or exceed aggressive monthly, quarterly, and annual goals through coaching, training, and action planning.
Continuous Improvement & Learning
Bring a “Better Never Stops” mindset to everything you do – continuously learning, adapting, and sharing best practices as our products, services, and customer expectations evolve.
Use insights from the field to provide feedback on programs, tools, and processes, helping improve the way GM and OnStar support dealers and customers.
Your Skills & Abilities(Required Qualifications):
2+ years of experience in sales and customer service.
Bachelor’s degree or 4+ years of automotive industry experience in lieu of a degree.
Experience working with automotive dealerships, OEMs, and/or fleet telematics providers is highly beneficial, especially across new, used, commercial, and service operations.
Proven ability to read the audience, tailor your message, and present information clearly and confidently – both in person and virtually.
Willingness to work the hours required to be effective in your assigned time zone, including occasional weekends and holidays, to support dealer operations and events.
Strong Microsoft Office skills (Word, Excel, PowerPoint, Outlook, Copilot).
Comfort with technology and subscription services, including troubleshooting mobile app and internal platform issues.
Excellent time management skills – focusing on the highestimpact activities and challenging work that does not advance agreedupon goals.
Exceptional oral and written communication, with strong command of language, grammar, and professional tone.
Ability and willingness to travel throughout the territory for dealership visits as required.
What Can Give You a Competitive Advantage(Preferred Qualifications):
Are an agile learner with a continuous improvement mindset – you truly believe Better Never Stops.
Are driven, selfmotivated, and energized by achieving ambitious growth and performance goals.
Excel at prioritization and multitasking in a dynamic, fastpaced environment.
Are adaptable and embrace change as an opportunity to innovate and grow.
Bring strong problemsolving skills, using data, insights, and curiosity to get to the root cause and create sustainable solutions.
Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.
The expected base compensation for this role is ($80,700.00 - $109,400.00) USD Annually. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more
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GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).
This role is categorized as remote; however, the selected candidate must live in an approved city within the assigned territory or be willing to relocate. The candidate will be required to relocate, or already reside in the approved city no later than the timeline provided at offer.
The selected candidate will be required to travel on a regular basis (25-50%) for this role.
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
This position requires the ability to legally operate a motor vehicle on a regular basis. A company vehicle will only be provided for this role by passing the Motor Vehicle Report review.
