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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
The Manager of Charitable and Community Programs is responsible for leading strategic marketing initiatives to drive brand growth, guest engagement, and restaurant performance. This role oversees the planning, execution, and measurement of regional charitable programs—most notably Smile Cookie, and Camp Day, along with other community-impact initiatives.
The ideal candidate is a driven leader with an ownership mindset, exceptional project-management skills and attention to detail, with the ability to collaborate closely with restaurant owners, regional field teams, charitable partners, and cross-functional teams across the Tim Hortons organization.
This position reports to the Director, Sponsorships and Charitable Programs.
Job Description
Charitable Programs & Community Impact
· Lead the strategic planning, execution, and post-analysis of major charitable programs that raised over $50M in 2025.
o Smile Cookie, Camp Day, Special Olympics, Holiday Smile Cookie, Orange Donut
· Support the regional marketing field team, restaurant owners and charitable partners with tools, communication, and best practices to maximize fundraising participation and impact.
· Lead IMC campaign briefs and partner asset approvals
· Build consensus from internal cross functional teams on strategic plans and execution
· Research and conduct due diligence to discover new opportunities to help strengthen and optimize existing core charitable programs or enter new ones.
· Build strong relationships with Tim Hortons Foundation Camps and other charitable partners to ensure effective program alignment and storytelling.
Project & Budget Management
· Create clear, informative, yet brief communication templates and action plans for the regional field team, restaurant owners and charitable partners.
· Lead all Monday.com project management tool boards to ensure excellence in program execution
· Oversee planning, budgets, and spending forecasts for charitable program campaigns
· Manage timelines, milestones, and cross-functional dependencies to ensure flawless campaign execution
· Build sales, and donation trackers to provide real-time updates on program performance, and continuous improvement
· Build presentations that combine data-driven business cases with compelling visual storytelling to align leadership, field teams, and restaurant owners
· Work closely with Finance to ensure accurate and timely post Charitable Program reporting and reconciliations.
Job Requirements
· Bachelor’s degree in Marketing, Business, Communications, or related field; MBA or equivalent experience preferred.
· 3-5+ years of marketing experience, including regional or field-based marketing responsibilities; quick-service restaurant or non-profit sector is an asset.
· Strong leadership, communication, and presentation skills—comfortable influencing franchisees and senior stakeholders.
· Proven ability to manage budgets, multiple projects, and cross-functional teams in a fast-paced environment.
· Analytical mindset with experience using data to drive insights and recommendations.
Key Competencies
· Passion for community and purpose-driven work
· Ownership mindset who takes initiative and is obsessed with details
· Creative problem solver and strategic thinking
· Project management and execution excellence
· Strong communicator, with ability to influence and build consensus
Position is based out of Toronto office, 5 days a week, with travel as required
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
