Position Overview

We are seeking a strategic and highly creative, senior level candidate, to lead the conception, planning, and execution of immersive brand moments that reflect the prestige, craftsmanship, and exclusivity of Versace for the North American Region. This role is responsible for delivering best-in-class experiences that deepen client relationships, elevate brand perception, and drive business impact across the region.

Key Responsibilities

Strategic Leadership

Develop and execute a comprehensive events and brand experience strategy aligned with overall brand and business objectives
Translate brand identity into elevated, memorable, and emotionally resonant experiences
Partner with senior leadership, PR, retail, and HQ teams to ensure cohesive storytelling across all touchpoints

Event & Experience Management

Lead the end-to-end execution of high-profile events, including VIP client experiences, product launches, private dinners, cultural partnerships, and activations
Conceptualize innovative experiential formats that reinforce brand positioning in the luxury space
Oversee event production, including creative direction, design, venue selection, vendor management, and on-site execution

Partnerships

Identify relevant partnerships for acquisition, retention, client experience and proposed new ideas
Set-up new local specific partnership with the support of the central team

Client Experience & Relationship Building

Design bespoke, high-touch experiences tailored to top-tier clients and VIP audiences
Collaborate with clienteling teams to curate personalized journeys that foster loyalty and lifetime value
Maintain a deep understanding of consumers expectations, trends, and behaviors

CRM

Led NAM clienteling strategy, driving CRM adoption, cross-functional alignment, and personalized customer engagement to achieve business objectives.
Direct regional client development by optimizing boutique performance, leveraging customer insights, and scaling best practices to grow VIC and priority customer segments.

Brand Standards & Creative Excellence

Ensure all experiences reflect the highest level of quality, detail, and brand consistency
Set and uphold visual and experiential guidelines across all activations
Push creative boundaries while maintaining brand integrity

Budget & Vendor Management

Own and manage event budgets with a focus on ROI and efficiency
Identify, negotiate, and manage relationships with premium vendors, agencies, and production partners
Ensure flawless execution within budget and timelines

Measurement & Optimization

Define KPIs and evaluate the success of events through both qualitative and quantitative metrics
Leverage insights to continuously refine and elevate future experiences

Qualifications

7+ years of experience in event marketing, experiential marketing, or brand experience, preferably within luxury, fashion, hospitality, or lifestyle sectors
Proven track record of executing high-impact, high-touch luxury events on a global scale
Exceptional creative vision with strong attention to detail and aesthetics
Strong leadership and project management skills, with the ability to manage multiple complex initiatives simultaneously
Excellent communication and stakeholder management skills
Experience managing large budgets and external partners
Willingness to travel frequently and work flexible hours as required by events
Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint)

At Versace, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Versace is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V

Versace

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Director, Client Development & Events