About The Job

(Job Summary)

The Social Media Manager is a digitally savvy, creative, and data-driven marketer responsible for developing and executing compelling content strategies across all social platforms. This role drives brand growth, engagement, and community connection by blending storytelling, analytics, and innovation.

The Social Media Manager will lead end-to-end social media execution for The Aventura Mall and The Abbey shopping centers, from ideation and content production to performance optimization, while ensuring brand voice, visual identity, and strategic priorities are consistently reflected across channels. This position also plays a key role in managing influencer partnerships, tenant relationships, and paid social efforts to maximize reach and ROI.

What You Do

(Duties/Responsibilities)

Content Strategy & Execution

Develop and execute multi-channel social media strategies aligned with marketing campaigns and business goals
Translate audience insights and trends into engaging, on-brand content and targeted messaging
Own the content lifecycle from concept to publishing, including copywriting, editing, and creative direction

Content Production & Creative Direction

Lead content creation across formats (short-form video, photography, reels, stories, etc.) leveraging in-house and external resources
Direct shoots, coordinate talent and assets, and ensure all content aligns with brand standards
Utilize modern tools (e.g., CapCut, Canva, video editing platforms) to produce high-impact visual content

Performance & Optimization

Track, analyze, and report on KPIs including engagement, reach, conversions, and follower growth
Continuously optimize content, timing, and channel strategy to improve performance and ROI
Provide actionable insights and recommendations to evolve strategy and increase impact

Paid Social & Growth

Manage and optimize paid social campaigns in alignment with target audiences and campaign objectives
Collaborate with internal teams to ensure integrated digital marketing strategies

Influencer & Community Engagement

Identify, vet, and manage influencer partnerships to expand brand reach and authenticity
Build and maintain influencer databases and relationships
Actively engage with followers to strengthen community and brand loyalty

Tenant & Stakeholder Collaboration

Partner with tenants, brands, and internal teams to source and approve content
Manage communications and ensure alignment on brand standards, timing, and execution

Planning & Organization

Develop and manage forward-looking content calendars tied to campaigns and activations
Organize and maintain a centralized library of social assets
Attend events and activations to capture real-time content

Innovation & Trends

Stay ahead of emerging platforms, tools, trends, and algorithm updates
Test new formats and approaches to continuously improve performance and relevance

This job description does not imply that the listed duties are the only responsibilities to be performed by the employee in this position. Employees may be required to carry out other job-related tasks assigned by their supervisor or management.

(Requirements)

What You Bring to the Table:

Experience & Education

Bachelor’s degree preferred
2–4 years of experience in social media, digital marketing, or content creation

Technical Skills

Strong understanding of social media platforms, trends, and algorithms
Experience with social management tools (e.g., Meta Business Manager, Sprout Social or similar)
Proficiency in content creation and editing tools (CapCut, Canva, video editing software)
Ability to analyze performance metrics and translate data into strategy

Core Competencies

Exceptional written and verbal communication skills
Strong creative eye with attention to brand consistency and detail
Highly organized with the ability to manage multiple projects simultaneously
Proactive, adaptable, and comfortable in a fast-paced, evolving environment
Collaborative mindset with strong relationship-building skills

Additional Requirements

Flexibility to work evenings, w eekends, and holidays as needed for even ts and campaigns
Commitment to excellence, innovation, and continuous improvement

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Social Media Manager