Description

As a Digital Marketing Manager, you will be responsible for Moore's digital ecosystem including social media, website management, email/Pardot automation, paid media, and analytics. This role blends brand-building and traditional digital marketing with demand generation - driving a consistent, high-performing digital presence that supports awareness, engagement, and qualified leads. You will be a key member of the marketing team, contributing to the overall vision and goals of the department.

This full-time, salaried position is a remote role.

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

Check out www.WeAreMoore.com for more information.

Your Impact:

- Maintain and update websites, including new pages, landing pages, forms, integrations with back-end systems, UX improvements, and analytics.
- Manage social channels, working with our content team and within our content calendar for posting, engagement, and analytics.
- Create and deploy paid digital advertising campaigns, including social, search, and programmatic advertising. Monitor lead flow, qualification, and handoff to the sales team.
- Lead search engine and generative AI optimization efforts, including on-page optimization, keyword review, performance tracking, and content suggestion and optimization.
- Build and deploy email campaigns, newsletters, and nurture programs in Pardot, as well as setting up and executing automated email communications.
- Manage online audiences, including segmentation, data hygiene, scoring, and lead routing in partnership with internal teams and sometimes external partners.
- Collaborate with content and creative teams on assets for ads, landing pages, and social.
- Track and report performance across web, social, email, and paid channels, including ROI, cost per lead, conversion rates, and overall campaign effectiveness. Use data to improve future campaigns.
- Build basic dashboards in Salesforce, Pardot, and GA4.
- Recommend and execute optimizations to improve conversion rates at each stage. Track and report on key performance metrics (e.g., MQLs, SQLs, pipeline growth).
- Work with product marketing on go-to-market campaigns and product launches

Your Profile:

How We'll Support You:

Join the largest marketing and fundraising company in North America serving the nonprofit industry, where we prioritize innovation and professional growth.

Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.

To help you stay energized, engaged, and inspired, we offer a wide range of benefits, including comprehensive healthcare, paid holidays, and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.

Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

#LI-MM2 #LI-remote

Moore DM Group LLC

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Digital Marketing Manager