Job Title – Technology Marketing Campaigns Senior Specialist

Do you enjoy transforming complex technologies into compelling, market‑ready campaigns?

Do you want to help shape how Baker Hughes brings innovation to the world?

Join our Team

Fuel your passion

As a Technology Marketing Campaigns Senior Specialist, you will play a key role within the Commercial & Technology Marketing (CTM) Center of Excellence. You will lead the planning, execution, and optimization of technology‑led marketing campaigns across the full product lifecycle—spanning New Product Introductions (NPIs), always‑on programs, and lifecycle campaigns that sustain momentum long after launch.

You will partner closely with technology, product management, commercial teams, segment marketing & communications, and regional stakeholders to translate complex technologies into clear, differentiated value narratives. Your work will activate these narratives through integrated, multi‑channel campaigns that drive awareness, engagement, and commercial impact across both IET and OFSE portfolios.

In this role, you will be:

Developing integrated technology marketing campaign plans aligned to portfolio priorities
Translating business and technology objectives into clear campaign strategies and KPIs
Determining the right campaign model (launch, always‑on, lifecycle, hybrid) based on maturity and market readiness
Leading NPI campaign activation aligned with NPD milestones and launch tiering
Orchestrating development of launch‑ready assets across digital, content, and enablement channels
Designing always‑on and lifecycle campaigns that sustain pipeline and market presence
Refreshing campaigns based on market signals, customer feedback, and performance insights
Collaborating across technology, commercial, segment marketing, digital, and regional teams
Ensuring campaign content is accurate, credible, and aligned with enterprise narrative
Optimizing campaigns through performance measurement and continuous improvement

As a Technology Marketing Campaigns Senior Specialist, you will be responsible for:

1. Technology Campaign Strategy & Planning

Developing and own integrated technology marketing campaign plans aligned to IET and OFSE portfolio priorities.
Translating business and technology objectives into clear campaign strategies, including audiences, messaging, channel mix, and KPIs.
Determining the appropriate campaign model (launch, on‑demand, lifecycle, hybrid) based on technology maturity and commercial objectives.

2. New Product Introduction (NPI) Campaign Execution

Leading the campaign activation layer of NPIs/NPDs in partnership with Product Marketing, Technology & Engineering, and product line teams.
Aligning campaign plans with NPD milestones, launch tiering, and go‑to‑market strategy.
Orchestrating development of launch‑ready assets including messaging, content, digital activations, and sales enablement.
Supporting Tier 1 and Tier 2 launches with hands‑on execution and campaign leadership.

3. On‑Demand & Lifecycle Campaigns

Designing and execute always‑on and lifecycle campaigns that sustain market presence and pipeline growth.
Refreshing and reactivate campaigns based on market signals, customer feedback, commercial priorities, and performance insights.
Partnering with segment and regional teams to localize and activate campaigns while preserving core value propositions.

4. Messaging, Content & Value Translation

Translating complex technologies into clear, differentiated, customer‑centric campaign messaging.
Collaborating with segment marketing, commercial marketing, brand, digital channels, and solutions marketing to shape campaign assets across channels.
Ensuring campaign content is accurate, credible, and differentiated—especially in technical or competitive categories.

5. Performance Measurement & Optimization

Defining campaign KPIs aligned to funnel stage and campaign objectives.
Monitoring campaign performance and extract insights on message resonance, channel effectiveness, launch impact, and enablement adoption.
Applying learnings to refine campaign strategies, messaging, and execution models.

6. Cross‑Functional Leadership & Governance

Leading by influence across a global, matrixed environment, coordinating inputs from technology, commercial, marketing, digital, and regional teams.
Serving as a campaign execution expert within the CTM CoE, reinforcing best practices, templates, and governance.
Ensuring all campaigns comply with Baker Hughes brand, messaging, and accessibility standards.

To be successful in this role you will:

Have 7–10+ years of experience in product marketing, technology marketing, or B2B campaign management.
Have bring proven experience leading complex product or technology campaigns across launch and always‑on models.
Have demonstrate strong ability to translate technical concepts into compelling campaign narratives.
Have experience operating effectively in global, matrixed organizations.
Have balance strategic thinking with hands‑on execution.

Key Skills & Competencies

Technology & product marketing campaigns
Integrated campaign planning and orchestration
Go‑to‑market and launch excellence
Value proposition and messaging activation
Cross‑functional stakeholder leadership
Performance measurement and optimization
Clear, executive‑ready communication
Ability to balance governance with hands‑on execution
Strong understanding of product lifecycles and customer decision journeys
Continuous improvement mindset with strong analytical orientation
Commitment to leveraging digital and AI tools in daily work

Work in a way that works for you

We recognize that everyone works differently. In this role, we offer flexible working patterns that support productivity and work‑life balance.

Working with us

Our people are at the heart of what we do. We foster an environment where teams are empowered, engaged, and able to bring their authentic selves to work. We invest in well‑being, professional development, and leadership growth to help every individual thrive.

Working for you

When you join Baker Hughes, you can expect:

Contemporary work‑life balance policies and wellbeing programs
Comprehensive private medical care
Life insurance and disability coverage
Tailored financial programs
Education assistance
Generous parental leave
Mental health resources
Dependent care support
Additional voluntary benefits

The Baker Hughes internal title for this role is: Communications Senior Specialist - Customer/Marketing Comm

Baker Hughes

New Jobs

Technology Marketing Campaign Senior Specialist