We are a growing B2B wellness and beauty product company looking for a highly creative, organized, marketing-driven operator to help support brand growth, content, campaigns, events, and day-to-day business execution.

This role is ideal for someone who is not just “good at admin,” but genuinely understands marketing, content, funnels, social media, AI tools, email campaigns, paid ads, performance metrics, and what it takes to help a startup grow.

We are looking for someone who can come in with ideas, take initiative, help organize moving pieces, execute tasks using AI, and grow with the company as we scale.

About the Role

This is a hybrid Los Angeles-based position starting at approximately 20 hours per week, with in-person support needed about once per week for content creation, meetings, events, or business needs.

You will work closely with the founder to help execute marketing ideas, organize content, track campaigns, support events, manage projects, and bring creative growth ideas to the table.

This is a great fit for someone who enjoys beauty, wellness, social media, branding, AI, and startup energy — someone who can think strategically but also roll up their sleeves and get things done.

Key Responsibilities

Marketing Operations & Growth Support

Help manage marketing projects, campaigns, timelines, and deliverables
Bring creative ideas to increase brand visibility, leads, and sales
Research trends, competitor strategies, content ideas, and growth opportunities
Help plan and organize marketing budgets, campaign costs, and ROI tracking
Assist with A/B testing ideas for content, email campaigns, funnels, and offers
Track what is working, what is not, and help report results clearly
Support launch planning for products, courses, events, and promotions

AI, Funnels & Digital Systems

Use AI tools to support content ideas, marketing workflows, research, and organization
Execute tasks efficiently using AI tools and automation where appropriate
Help improve lead generation funnels and customer journeys
Assist with ActiveCampaign email ideas, automations, tagging, and campaign planning
Help organize opt-ins, quizzes, nurture sequences, and sales follow-up systems
Work with contractors or tech support when needed to keep projects moving

Paid Ads, Analytics & Performance Tracking

Support paid ad strategy, testing, tracking, and reporting
Monitor campaign performance, conversion rates, lead costs, and ROI
Bring proven experience or examples of marketing metrics, campaign results, or growth outcomes
Help identify what content, offers, funnels, or campaigns are producing the best results
Make recommendations based on data, not just opinions

Social Media, Content & Branding

Assist with filming content in person using an iPhone or mobile device
Help set up clean, elevated shots with attention to lighting, angles, and brand aesthetic
Capture behind-the-scenes content during workdays, events, demos, and conventions
Organize content files and either edit basic content or coordinate with editors
Help prepare content for Instagram, TikTok, email, and other marketing channels
Suggest content ideas, hooks, trends, and creative ways to build visibility
Understand how to keep content aligned with a polished beauty/wellness brand

Events, Pop-Ups & Industry Outreach

Help plan and coordinate demos, pop-ups, conventions, and local brand activations
Assist with invite lists, outreach, vendor communication, setup, and logistics
Support the founder at events when needed
Research local spas, beauty businesses, venues, and partnership opportunities
Bring ideas for creative sales activations and in-person brand growth

Project & Team Coordination

Track ongoing projects across marketing, content, website, products, and events
Follow up with contractors, vendors, editors, web support, and team members
Keep timelines organized and make sure important tasks do not fall through the cracks
Help create simple systems for keeping the business organized as it grows

Requirements

Based in Los Angeles or nearby with hybrid availability
Available approximately 20 hours per week to start
Able to meet in person about once per week as needed
Strong understanding of social media, digital marketing, branding, funnels, and online business
Comfortable with AI tools and able to use them to execute tasks, organize projects, and improve workflow
Experience with paid ads, campaign tracking, analytics, and performance reporting
Able to show examples of marketing results, campaign metrics, growth outcomes, or measurable wins
Organized, proactive, resourceful, and able to manage multiple projects
Creative thinker who brings ideas to the table
Comfortable working in a startup environment
Strong communication and follow-through
Able to work independently without needing constant direction

Strongly Preferred

Bilingual in English and Spanish
Experience with beauty, wellness, coaching, product-based brands, or personal brands
Experience with Canva, CapCut, Instagram, TikTok, ActiveCampaign, AI tools, or funnel platforms
Strong understanding of paid ads, email marketing, content strategy, analytics, and lead generation
Ability to film simple, high-quality mobile content
Comfortable attending events, conventions, demos, or pop-ups when needed
Experience managing or coordinating contractors, editors, designers, or marketing support

Pay: $28.00 - $30.00 per hour

Expected hours: 15.0 – 20.0 per week

Work Location: Hybrid remote in Los Angeles, CA 90024

B2B Wellness Product Company

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Marketing Operations Coordinator