Are you the kind of person who’s always making something—editing late into the night, testing a new AI tool, chasing a trend before it peaks, or rallying friends to shoot an idea you can’t stop thinking about? Can you concept, shoot, edit, and publish in the same day—and still want to do it again tomorrow?

At Optimism BH, we’re looking for a Content Creator who is equal parts creative thinker and hands-on maker. This role is for someone who wants to jump into anything, collaborate with smart people, and make great work across a wide range of clients and formats.

You’re an editor at heart. You have strong taste. You know how to shoot, cut, and bring ideas to life through motion. You’re fluent in the latest tools and trends. You’re ahead of the curve and already actively using generative AI to create stills, video, and new kinds of content. You’re curious, scrappy, and proactive. When things slow down, you don’t wait; you make something happen. You pull together a small crew, chase an idea, and create content for our clients or our own channels.

You’ll collaborate closely with producers, creatives, and client leads to concept and produce social content that feels timely, culturally aware, and worth watching. That might mean short-form video, longer-form storytelling, social-first campaigns, or experimental AI-driven work.

We work across lots of categories, ranging from food and retail to B2B and broader consumer brands, but the common thread is making things that stand out. If you’re energized by variety, obsessed with making, and want to be surrounded by talented, driven people, this is a great place to do it.

What we are looking for:

Qualifications:

This is you now:

Bay Area local, willing to work in our San Francisco office three days a week (Tuesday, Wednesday, Thursday).
2–4 years of social content experience, preferably in a creative agency setting.
Skilled in executing various types of content, including editing, sound design, motion graphics, and photography.
Proficient in shooting high-quality video and photography, with a strong eye for compelling visuals.
Experience filming and/or photographing food.
Knowledgeable and proficient in using and working with DSLR and other digital camera equipment, including lighting and simple audio requirements.
Proficient in Adobe Suite, especially Premiere and After Effects. Photoshop is a plus.
Able to rent/secure additional film equipment for specific project needs.
Passionate about crafting a visual storytelling through post-production (editing, motion graphics, etc.)
Creatively driven with great organizational skills and dependability.
Deep understanding of TikTok, Meta, and Youtube Shorts.
Up-to-date on the latest trends and cultural shifts, using them as inspiration for innovative content.
Interest in and experience using the latest generative AI image and video tools.
Confident in client-facing situations, with the ability to communicate creative ideas effectively.
Is self-motivated with a strong creative POV but also loves the collaborative nature of working with a creative team, taking client notes/direction, and working within production parameters.
Interested and able to actively collaborate with creatives and bring social concepts to the table.
Have a proactive attitude and a willingness to jump in, create, ideate, and make suggestions to the team.
Open to travel for on-site shoots and events when needed.
Experience in paid/organic social and influencer marketing
Experience in QSR, Consumer Packaged Goods, or Retail industries is a bonus.

Roles & Responsibilities:

This is you at Optimism BH:

Jump on trends and cultural moments in real time and make them your own.
Capture authentic moments around the agency and client events.
Work with strategists and creatives to plan and execute social campaigns.
Analyze what’s working (and what’s not) to keep content fresh.
Create original content across social platforms (short and long form videos, Reels, and social graphics) that align with client objectives.
Edit social/digital videos to elevate brand messaging and storytelling.
Capture on-the-ground photo and video content using an iPhone and/or DSLR cameras, including both real-time moments and pre-planned assets.
Design quick-turn social graphics that align with campaign goals.
Bring fresh ideas to creative brainstorming sessions and contribute to upcoming campaign ideation.
Collaborate closely with a social strategist, creative teams, and production to plan and execute social campaigns
Engage directly with clients to understand their needs, pitch ideas, and refine content based on feedback.

Who We Are:

Optimism BH is a modern marketing agency built to create momentum. We develop ideas that build belief, earn attention, and turn cultural energy into measurable growth. Our core strength is driving brand momentum, powered by a full suite of capabilities spanning brand strategy, social, design, production and creative. We partner with leading brands including DoorDash, Ariat, Habit Burger & Grill, Farther Finance, 8x8, and Bachan’s Japanese BBQ Sauce.

Formerly Barrett Hofherr, Optimism BH is headquartered in San Francisco and works across categories to help brands move faster and grow smarter. Learn more at optimismbh.com.

Location:

Optimism BH is a hybrid workplace. We are in our San Francisco Office Tues-Thurs with WFH days Mon/Fri. Team members must live and work in the United States* (*territories excluded), and have access to reliable, high-speed internet.

Salary and Benefits:

Salary Range: $75,000 - $90,000

Optimism BH offers full-time employees:

Paid vacation, holidays, and sick days
Health/dental/vision benefits
Life Insurance
401k retirement plan and company match contribution
Generous paid parental leave
Wellness Benefit

Other Requirements:

Currently legally authorized to work in the United States on a full-time basis.

Equal Opportunity:

Optimism BH is proud to be an equal opportunity workplace. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and employees regardless of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, marital status, citizenship, age, Veteran status, status as an individual with a disability, or other applicable legally protected characteristics.

To Apply: Please email your resume, a cover letter, and portfolio to jobs@optimismbh.com.

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Social Content Creator