Position Overview

The Channel Program Manager is responsible for developing and executing strategies to grow revenue through partnerships with third-party indirect channel partners such as value-added resellers, consultants, technology partners, and system integrators. This role will oversee Synoptek's channel partner ecosystem, strengthen partner relationships, and drive indirect sales growth by aligning partner initiatives with our business goals.

Duties and Responsibilities

Channel Program Strategy & Growth
- Develop and implement a comprehensive channel partner strategy to expand sales and revenue.
- Identify, recruit, onboard, and nurture high-value channel partners.
Partner Relationship Management
- Serve as the primary liaison for channel partners, building strong, long-term relationships.
- Facilitate regular executive and operational meetings to align on goals and share updates.
Enablement & Collaborative Selling
- Create and deliver partner enablement programs, including training, co-marketing campaigns, and sales tools.
- Ensure partners have access to current product information and sales resources.
Cross-Functional Coordination
- Collaborate with internal teams - including sales, marketing, product, customer success, operations, and finance - to support partner initiatives and ensure smooth delivery of services sold through the channel.
Performance Monitoring & Optimization
- Track and analyze partner performance metrics, such as sales figures, pipeline, and conversion rates.
- Conduct regular business reviews with partners to identify opportunities for improvement.
Incentive Program & Compliance Management
- Design and manage incentive structures, such as commissions, bonuses, and referral fees.
- Oversee partner contracts, deal registration, and ensure compliance with policies and regulations.

Partner Program Development
- Refine program framework, including partner tiers, benefits, and co-selling models, to remain competitive.
- Monitor market trends to maintain a compelling value proposition for partners.
This job description is not designed to be a comprehensive list of the duties and responsibilities required of the employee in this position, as duties, responsibilities, and activities may change at any time with or without notice

Education

Bachelor's degree in Business, Marketing, or related field (advanced degree a plus).

Job-related Experience

Customarily has at least 5 years of experience in channel management, partner program management, or related roles.
Proven success in driving revenue through indirect channels within IT services, cloud, or technology solutions industries.
Strong understanding of MSP business models and priorities.
Experience with Technology Services Distributors (TSDs)/Master Agents such as Telarus, Avant, Intelisys, and AppSmart is preferred. Experience with Telarus is strongly preferred.

Job-related Skills/Attributes

Synoptek core DNA behaviors:
- Clarity: Possesses excellent communication skills, makes a concentrated effort to speak the customers language. Ability to field questions with concise, well-constructed responses
- OwnIT: Shows integrity, innovation, and accountability in completing daily assignments
- Results: Solutions focused and driven to resolve conflict quickly and precisely. Proactively looks for opportunities to contribute to the company's business goals
- Growth: Willing to learn and ask questions. Constantly looking for new ways to improve yourself. Ability to adapt and grow in a fast-paced environment
- Team: Embraces both customers and colleagues as team members. Ability to be flexible, respectful, engaged and collaborative
Strategic thinker with strong analytical skills and the ability to use data to guide decision-making.
Exceptional communication, presentation, and relationship-building skills.
Self-motivated, results-driven, and adept at leading cross-functional initiatives.
Proficiency with CRM and Partner Relationship Management tools; familiarity with Excel, Power BI, and collaboration platforms.
Strong negotiation and contract management skills.

Working Conditions

At Synoptek, we believe exceptional results come from balance, purpose, and connection. Our environment is fast-moving but supportive, where curiosity is encouraged, ideas are welcomed, wins are celebrated, and innovation is a daily practice. By bringing together the right people, driving process innovation, and harnessing leading-edge technology, we create an environment where every employee can excel and have fun doing it.

Work is performed in an office or remote environment as determined by business needs. This role may require occasional travel (10-20%) to meet with partners or attend industry events.

Salary Range

The following information is required by the Colorado Equal Pay Transparency Act and applies only to individuals working in the state of Colorado. The anticipated starting base pay range for Denver, Colorado applicants for this role is $92,192-$108,100 with a median of $100,381. Actual compensation is impacted by a number of factors including, but not limited to, skill set, level of experience, specific work locations and any potential licenses and certifications required for that role.

The following information is required by the California Equal Pay Transparency Act and applies only to individuals working in the state of California. The anticipated starting base pay range for Orange County, CA applicants for this role is $97,938 - $115,000 with a median of $106,637. Actual compensation is impacted by a number of factors including, but not limited to, skill set, level of experience, specific work locations and any potential licenses and certifications required for that role.

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Channel Manager