The Merchandising Manager is responsible for developing and managing the optimal product mix to enhance customer value and drive company sales and margin growth. By leveraging customer insights, industry expertise, and focused product knowledge, this role will shape product strategies and ensure successful product launches. The Merchandising Manager will collaborate closely with Marketing, Supplier Management, and Technical Support teams to manage marketing collateral, support branch operations with strategic point-of-sale (POS) displays and provide product and market training to the sales team as needed.
$100,000-$108,000/yearly + bonus
Primary Duties and Responsibilities
Key Responsibilities:
Product Strategy and Mix:
• Develop and implement product strategies to ensure the right product mix ("basket") is available to meet customer needs and maximize sales/margins.
• Analyze customer insights, market trends, and competitive data to make informed decisions about product selection and positioning.
• Continuously assess and refine the product assortment based on performance metrics and market feedback.
Product Launch Management:
• Oversee product launch initiatives, ensuring timely and successful market introductions.
• Develop comprehensive launch plans, including product positioning, pricing, and promotional strategies.
• Coordinate with cross-functional teams such as Supplier Management, Technical Support and Sales Operations to ensure alignment and execution of product launches.
Marketing and Sales Support:
• Collaborate with the Marketing and Supplier Management teams to develop and manage marketing support materials, including collateral, packaging, and labeling.
• Support branch operations by creating and implementing strategic POS displays to enhance product visibility and drive sales.
• Ensure all marketing materials are consistent with brand standards and effectively communicate product value propositions.
Training and Development:
• Conduct product and market training sessions for customers and sellers to enhance product knowledge and selling effectiveness.
• Build a supplier field sales network to support Aramsco sales team on all market related products.
Product Development Collaboration:
• Work closely with Technical Support and Supplier Management teams to contribute to product development efforts.
• Provide input based on customer feedback and market trends to ensure new products meet customer needs and align with company goals.
Performance Analysis and Reporting:
• Monitor and analyze product performance, customer feedback, and sales data to identify areas for improvement.
• Generate regular reports on merchandising performance, providing insights and recommendations to senior management.
aramsco123
Qualifications/ Skills
Education:
• Bachelor’s degree in Marketing, Business, Merchandising, or a related field. Relevant experience may substitute for formal education.
Experience:
• Minimum of 5 years of experience in merchandising, product management, or a similar role within the industrial or distribution sector.
• Proven experience in managing product launches and developing marketing materials.
Skills and Competencies:
• Strong analytical skills with the ability to interpret customer insights, market trends, and sales data.
• Excellent project management skills with the ability to handle multiple priorities and meet deadlines.
• Exceptional communication and presentation skills.
• Collaborative mindset with experience working cross-functionally across teams, including Marketing, Sales, and Supplier Management.
• Proficiency in Microsoft Office Suite and familiarity with product management software tools.
• Knowledge of POS strategies and retail merchandising best practices.
Working Conditions:
• Remote/Hybrid with occasional travel to branches, customer sites, or supplier facilities.
• Flexibility to work extended hours as needed, particularly during product launches or major initiatives.
Benefits:
• Competitive salary and performance-based incentives.
• Comprehensive benefits package, including health, dental, vision, and retirement plans.
• Opportunities for professional development and career growth within a national industry leader.
This role offers the opportunity to play a pivotal part in shaping the company's product offerings and marketing strategies, driving growth and enhancing customer satisfaction.
Benefits (Full-Time Employees):
• Health/Vision/Dental insurance.
• Paid vacation.
• Paid holidays.
• 401(k) with employer matching.
• Life insurance is provided.
