Department: Digital Marketing
Reports To: Senior Manager, Conversion Rate Optimization (CRO)
Direct reports: 0
Location: Hybrid, Denver, CO or home-based, Boston, MA
Position Summary:About the RoleWe are seeking a highly technical, detail-oriented
Manager of Conversion Rate Optimization (CRO) to execute and scale our digital testing strategy. Reporting to the Senior Manager of CRO, you will be the hands-on expert responsible for designing, building, and launching experiments across our corporate B2B website and e-commerce storefront.
You will live in our Optimizely environment, transforming strategic concepts into brand-compliant prototypes and live tests. We need an optimizer who combines deep platform expertise with a forward-thinking, AI-driven mindset - someone who actively uses modern AI tools to accelerate test ideation, draft variation copy, and quickly surface data insights to improve daily workflows.
Responsibilities:- Experimentation & Prototyping
- Hands-On Test Build & Deployment: Act as the primary builder of A/B, split, and multivariate tests within the Optimizely testing platform.
- Design & Prototyping: Design and build functional, high-quality test variations and page prototypes directly within the Optimizely CMS. Ensure all web experiences adhere strictly to corporate brand and accessibility guidelines.
- Personalization Execution: Configure and launch targeted personalization campaigns to deliver specific messaging and offers to priority user segments.
- AI-Assisted Execution: Actively use generative AI tools to accelerate the creation of A/B testing variations (e.g., rapidly drafting copy variations, brainstorming structural changes) and speed up test builds.
- Analysis & Insights
- Deep-Dive Analytics: Actively monitor active experiments and utilize web analytics (Google Analytics 4) to ensure data is capturing correctly and tests are reaching statistical significance.
- Behavioral Research: Dive into session recordings, heatmaps, and user feedback tools to identify user friction, broken experiences, and new testing opportunities.
- Test Reporting: Compile detailed post-test analysis, documenting the "why" behind the results, and provide data-backed recommendations for the next iteration to the Senior Manager of CRO.
- Lifecycle & E-commerce Execution
- Optimize the Funnel: Execute targeted tests within specific buyer journey stages, including lead capture forms, pricing pages, and the checkout flow to reduce abandonment.
- Support Lifecycle Campaigns: Work in tandem with the broader team to optimize on-site elements of trial nurture programs and abandoned cart initiatives.
- Cross-Functional Collaboration
- Partner with UX & Design: Collaborate closely with UX/UI designers to translate wireframes and mockups into live, brand-compliant variations within Optimizely.
- Work with Engineering: Partner with web development teams for complex, server-side tests or API integrations that go beyond standard frontend DOM manipulation.
- QA & Troubleshooting: Lead rigorous Quality Assurance (QA) for all experiments across multiple devices and browsers before launch to ensure a flawless user experience.
- Requires sitting or standing at will while performing work on a computer (or any other physical requirements).
Qualifications:- Experience: 6+ years of experience in digital marketing, web optimization, or e-commerce, with a heavy focus on hands-on CRO execution.
- Testing Tools (Critical): Deep, hands-on expertise with the Optimizely suite is required, specifically building within Optimizely Web Experimentation and Optimizely CMS.
- Technical Acumen: Strong frontend web development skills (HTML, CSS, JavaScript/jQuery) necessary to build, manipulate, and troubleshoot complex test variations without relying entirely on engineering.
- AI Curiosity: Forward-thinking mindset with a demonstrated history of experimenting with generative AI tools to improve the speed and quality of testing workflows.
- Design & Brand Compliance: Experience designing and modifying web elements with a strong eye for UI/UX best practices and strict adherence to corporate brand guidelines.
- Analytics Mastery: Advanced hands-on proficiency in Google Analytics 4 and user behavior tools to pull custom reports and validate data.
- B2B E-commerce: Familiarity with B2B web environments, lead generation funnels, and e-commerce storefront optimization.
- Attention to Detail: Exceptional QA skills and a methodical approach to validating test setups and data tracking.
What We Offer:- A great Team and culture - please see our colleague video.
- An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start.
- An attractive salary and benefits package.
- A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.
- A company committed to making a real difference by advancing the world's infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.
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