That's where you come in. We're looking for a B2B Proposal Storyteller & Writer who can find the through-line in complex business and technical information, translate it into a compelling business narrative, and make our value unmistakable to the clients making high-stakes decisions. This is a role for a writer who is rigorous, curious, and energized by work that directly shapes how Assurant competes and wins.
What Makes You Successful- You think critically and lead with business acumen. You don't just capture information - you interrogate it, find the insight others miss, and connect it to what actually moves a deal or a client relationship forward.
- You're a bold storyteller. You have a point of view, you're willing to make a confident recommendation, and you can turn complex, technical material into a narrative that's persuasive and impossible to ignore.
- You build relationships across the organization. You lead with high EQ, read the room, and earn trust with sales, product, legal, and SMEs - so people want to bring you their best thinking.
- You're collaborative without losing your edge. You balance diverse perspectives and healthy debate, then synthesize them into one clear, differentiated position.
- You bring rigor to the craft. Attention to detail, deadline discipline, and version-control instincts are second nature - because in this role, precision is part of the persuasion.
What will be my duties and responsibilities in this role?
Authoring persuasive business proposals & related materials
- Review complex and detailed RFPs and work with the larger team to formulate the appropriate response "plan of attack".
- Contribute to and socialize RFP briefs that guide responses, key messages, and differentiators.
- Translate complex products, services, technical capabilities, and detailed RFP line items into clear, concise, and persuasive client-friendly messaging that facilitates discussion and sharpens our responses.
- Partner closely with sales, product, legal, and subject matter experts to gather inputs and shape differentiated responses.
- Respond to RFP questions with compelling, well-positioned answers that support technical knowledge and differentiation.
- Develop high-impact sales materials including pitch decks, one-pagers, battlecards, cover letters, and executive summaries that synthesize technical RFP responses into a compelling, high-level narrative that supports Assurant's win strategies.
- Tailor content to specific industries, client segments, and buyer personas to increase relevance and conversion.
- Work with SMEs to ensure that their ideas and vision are captured and expressed appropriately.
Continuous optimization of sales enablement content
- Continuously improve a centralized content library of reusable responses, case studies, and proof points.
- Create supporting content that may take the form of long- and short-form website content, as well as ad copy, video scripts, associate talking points and sales materials.
Proposal coordination and stakeholder management
- In conjunction with the proposal coordinator, manage feedback, revisions, and document versions in a fast-paced team environment.
- Edit and revise written content based on feedback and business requirements.
What are the requirements needed for this position?- A minimum of 3 years of experience in B2B content strategy, proposal writing, sales enablement, marketing communications, or a related field; experience in consumer electronics, mobile, retail, or technology industries is preferred.
- Bachelor's degree in Marketing, Advertising, Business Administration, Communications, Journalism, or a related field preferred.
- Proven writing and storytelling skills, with the ability to turn complex business and technical information into clear, persuasive content for executive, partner, and customer audiences.
- Experience developing proposals, RFP responses, presentations, sales collateral, case studies, thought leadership, and other customer-facing content.
- Strong collaboration skills with the ability to partner across Sales, Product, Marketing, Legal, and Subject Matter Experts to create winning content.
- Self-motivated and adaptable, with a creative problem-solving mindset and openness to feedback and continuous improvement.
- Highly organized with strong attention to detail, project management skills, and the ability to manage multiple priorities in a fast-paced environment.
What other skills/experience would be helpful to have? - Technical fluency; comfortable using standard web-based tools typical of remote work environments.
- Understands the balance between "perfection" and "flawed-but-adequate", and knows how and when to prioritize one over the other.
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Pay Range:
$64,900.00 - $108,200.00
Any posted pay range considers a wide range of compensation factors, including candidate background, experience and work location, while also allowing for salary growth within the position.
If there is no posting end date listed then this is a pipeline requisition, and we will continue to collect applications on an ongoing basis.
