Overview
The Director of eCommerce is responsible for the day-to-day management, execution, and optimization of the Retrofête and Seroya Shopify websites. Reporting to the SVP, Marketing & Digital, this role ensures both digital storefronts deliver best-in-class customer experience while supporting the Company’s commercial objectives.
Key Responsibilities
Website Management & Execution
- Own the day-to-day management of the Retrofête and Seroya Shopify websites.
- Ensure website content, collections, promotions, navigation, product launches, and seasonal campaigns are executed accurately and on schedule.
- Maintain site accuracy, including product information, pricing, imagery, promotional messaging, and content updates.
- Oversee homepage updates, landing pages, and overall website presentation to ensure a seamless shopping experience.
- Continuously evaluate and improve the customer journey across desktop and mobile experiences.
- Conceptualize and build content-driven pages such as brand storytelling, campaign, and shoppable editorial pages that create unique, immersive on-site experiences.
Shopify Platform Management
- Serve as the primary business owner for the Shopify Plus platform.
- Maintain expert, up-to-date knowledge of the Shopify Plus platform, ecosystem, and best-in-class apps/integrations to guide platform strategy.
- Partner with third-party vendors to manage platform enhancements, integrations, and issue resolution.
- Oversee quality assurance testing for new functionality, website updates, and promotional launches.
- Continuously assess new technologies, tools, and platforms across the site evaluating fit, ROI, and feasibility before recommending adoption.
- Monitor website performance, functionality, and usability, proactively identifying opportunities for improvement.
- Prioritize and manage website enhancement requests and platform optimization initiatives.
- Identify opportunities to leverage emerging AI technologies and Shopify capabilities to enhance the customer experience, improve site performance, and streamline internal workflows.
- Evaluate, test, and implement new AI-driven functionality and platform enhancements.
Analytics & Site Performance
- Monitor website performance and key eCommerce metrics, including revenue, conversion rate, average order value, sessions, bounce rate, and revenue per visitor.
- Develop recurring business reports and dashboards that provide actionable insights.
- Analyze customer behavior and website performance to identify opportunities for continuous improvement.
- Make data-driven recommendations to optimize site functionality and overall customer experience.
Cross-Functional Collaboration
- Partner with Digital Merchandising to ensure products, collections, and site content are executed accurately and support merchandising strategies.
- Collaborate with the Marketing & Digital teams to implement campaigns, promotional messaging, and digital content across both brand websites.
- Work closely with the Art team to ensure visual assets and brand storytelling are executed consistently online.
- Coordinate with Planning & Operations to support product launches, inventory visibility, and seasonal initiatives.
- Partner with internal and external partners to prioritize website enhancements, troubleshoot issues, and improve overall platform performance.
Leadership
· Lead, coach, and develop two direct reports, fostering a collaborative and high-performing team environment.
· Establish priorities, workflows, and best practices for website operations and execution.
· Manage multiple projects simultaneously while ensuring timely delivery and operational excellence.
· Encourage continuous improvement and innovation across the eCommerce function.
Qualifications
- 6-8+ years of progressive eCommerce experience, preferably within fashion, luxury, or consumer brands.
- Hands-on experience managing Shopify Plus Websites.
- Strong understanding of website operations, content management, and eCommerce best practices.
- Experience with Google Analytics, Shopify Analytics, and website reporting tools.
- Strong analytical, organizational, and project management skills.
- Excellent communication and cross-functional collaboration abilities.
- Experience leading and developing direct reports.
Curiosity for emerging technologies, including AP, and a passion for leveraging innovation to enhance the digital customer experience.
- Salary Range: $130,000 - $150,000
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
