Position Summary:
The Director of Digital Marketing will be responsible for managing the Athletics Department’s email marketing automation strategies and digital advertising strategy to increase fan engagement and revenue. This position will support work across the entire athletic department by producing email and digital advertising deliveries and managing the department’s email and advertising communications calendar, specifically as it relates to ticketed sports (football, men’s and women’s basketball, baseball, volleyball and soccer). Additional responsibilities include WMT website management.
About the Work Unit:
Vanderbilt University’s Athletics Department prepares student-athletes to become leaders and champions in life by placing the highest values on integrity, character, sportsmanship and victory. Vanderbilt is a charter member of the Southeastern Conference and is the conference's only private school. The university fields 16 varsity teams (6 men's teams and 10 women's teams, a total of 351 student athletes), 14 of which compete in the Southeastern Conference.
Key Functions and Expected Performance:
Managing the Athletics Department’s email marketing automation strategies and advertising strategy to increase fan engagement and revenue
Oversee the digital marketing strategy for the department specifically as it relates to ticketed sports (football, men’s and women’s basketball, baseball, volleyball and soccer)
Includes, but not limited to, collaborating on social media advertising, out of home, OTT and other forms of digital advertising options
Responsible for emails on behalf of the Athletics Department
Remain current on email marketing best practices including automation, nurturing campaigns, data capture, a year-round calendar/planning, and reporting
Various types include but aren’t limited to sales emails, fundraising emails, student emails, informational emails, and more
Conceptualizes and oversees the creation of all digital marketing materials
Collaborate with other areas of interest (i.e. communications, video, graphic design, etc.) to execute digital marketing materials
Manages elements of website relationship with WMT and management of contents
Regularly status check with WMT on various items related to website and partnership
Update various landing pages on various areas of vucommodores.com to keep fans involved and aware of all things Athletics
Manage applicable department budgets
Other duties as assigned by the Associate Athletics Director for Marketing
Supervisory Relationships:
This position reports administratively and functionally to the Associate Athletics Director for Marketing.
Education and Certifications:
Experience and Skills:
Minimum 3+ years of previous experience in sports marketing is necessary.
Previous experience in Division I collegiate or professional sports marketing is preferred.
Previous experience with digital marketing is strongly preferred.
Previous experience working with an email platform such as Oracle Eloqua, and Adobe Creative Suite is strongly preferred.
Organized, detail oriented and the ability to work in a fast-paced environment with minimal supervision is necessary.
Proactive thinking with interest in developing and executing new ideas to better improve the brand is necessary.
Ability to work a non-standard work week including nights, weekends & holidays is necessary.
At Vanderbilt University , our work - regardless of title or role - is in service to an important and noble mission in which every member of our community serves in advancing knowledge and transforming lives on a daily basis. Located in Nashville, Tennessee, on a 330+ acre campus and arboretum dating back to 1873, Vanderbilt is proud to have been named as one of “America’s Best Large Employers” as well as a top employer in Tennessee and the Nashville metropolitan area by Forbes for several years running. We welcome those who are interested in learning and growing professionally with an employer that strives to create, foster and sustain opportunities as an employer of choice.
We understand you have a choice when choosing where to work and pursue a career. We understand you are unique and have a story. We want to hear it. We encourage you to apply today so that you might become a part of our story.
Vanderbilt University is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran, or any other characteristic protected by law.
