Lead, mentor, coach, and develop a high-performing team across Marketing Operations and Analytics, Digital Experience, and Digital Media
Establish clear goals, priorities, ownership, and accountability across team functions
Ensure team roles, responsibilities, operating procedures, and success metrics are clearly defined and documented
Foster a culture of collaboration, continuous improvement, accountability, and customer focus
Support team members growth through coaching and development planning
Lead the Marketing Operations and Analytics function, ensuring effective campaign execution, lead management, reporting, attribution, and performance measurement
Establish operational governance, planning processes, and accountability measures across marketing initiatives to ensure they are executed on schedule and aligned with organizational goals
Lead Agile marketing practices, including sprint planning, backlog prioritization, capacity and resource management, retrospectives, and continuous improvement
Drive quarterly planning, prioritization, and resource allocation aligned to business objectives while proactively managing risks and dependencies through mitigation plans
Own marketing reporting, attribution, performance measurement, and reporting governance
Ensure the accuracy, consistency, and integrity of marketing and digital performance data
Lead the development and maintenance of executive dashboards and performance reporting
Translate marketing and customer data into actionable business insights and recommendations
Monitor performance trends and proactively identify risks, opportunities, and optimization strategies that improve marketing and business performance
Establish reporting standards that support informed, data-driven decision-making
Lead website strategy, optimization, and digital experience initiatives focused on conversion, engagement, and customer experience
Establish measurement frameworks for customer journeys and digital interactions
Drive continuous improvement in lead generation, conversion, customer acquisition, and engagement performance
Partner with Product Marketing, Communications, Sales, and Member Success teams to improve customer outcomes across the funnel
Oversee SEO, website analytics, marketing automation, and digital performance optimization
Provide strategic direction for digital media programs, including video, podcast, and multimedia content
Serve as business owner for marketing technology platforms, including Salesforce, Pardot (Marketing Cloud Account Engagement), analytics tools, and related integrations
Ensure systems, processes, and data support business objectives, reporting accuracy, and operational efficiency
Partner with Technology, Revenue Operations, Legal, and Privacy stakeholders to ensure appropriate governance, compliance, and data integrity
Evaluate, implement, and optimize tools and processes that improve scalability, automation, reporting, and business outcomes
Maintain oversight of marketing technology investments and platform performance
Serve as a strategic partner to Product Marketing, Communications, Sales, Member Success, Product, and Operations teams
Facilitate resolution of cross-functional issues and remove barriers to execution
Represent Marketing in enterprise initiatives, operational planning, and business reviews
Build strong partnerships across the organization to improve business performance and customer outcomes
Other tasks and responsibilities as assigned
