Partnership Marketing & Experiential Programs Manager
Strategic Partnership Management
- Lead and cultivate relationships with key sports, entertainment, and brand partners, ensuring strong collaboration and long-term success.
- Act as the central liaison for partnership planning, activation development, execution, and ongoing optimization.
- Build and execute annual partnership strategies that align with marketing objectives and business priorities.
- Maximize the value of sponsorship and partnership investments by leveraging available rights, assets, and promotional opportunities.
- Stay informed on industry developments, emerging trends, and new partnership opportunities that can drive brand growth.
Brand Activations & Experiences
- Develop and execute innovative experiential marketing initiatives, including VIP experiences, hospitality programs, talent appearances, customer engagement events, exclusive merchandise, and other brand-building activations.
- Identify creative opportunities to extend partnership value beyond traditional sponsorship benefits.
- Create engaging experiences that increase brand awareness, strengthen customer relationships, and drive audience engagement.
- Integrate partnership programs into broader marketing efforts, including events, conferences, customer programs, executive initiatives, and campaign activations.
- Leverage partner talent, athletes, influencers, and platforms to support integrated storytelling and marketing efforts.
Cross-Functional Collaboration
- Work closely with marketing, creative, production, and executive leadership teams to align partnership initiatives with company goals.
- Provide strategic recommendations, planning support, and performance updates to senior leadership.
- Prepare presentations, business cases, activation concepts, and partnership proposals for executive audiences.
- Coordinate with internal stakeholders to ensure partnership activities support product launches, campaigns, events, and other key initiatives.
Agency & Vendor Leadership
- Partner with external agencies, production teams, and vendors to design and deliver impactful marketing experiences.
- Manage third-party relationships to ensure projects are executed on time, on budget, and at a high standard.
- Oversee the development of branded merchandise, promotional items, giveaways, and event-related materials.
- Encourage partners and vendors to bring forward new ideas, best practices, and innovative approaches that enhance program effectiveness.
Event Management & Performance Analysis
- Lead the planning and execution of sponsorship activations, customer events, hospitality programs, and industry conferences.
- Ensure every event and activation reflects the brand effectively and delivers a high-quality experience.
- Develop and manage activation and event budgets while optimizing resource allocation and investment performance.
- Establish KPIs and measurement frameworks to evaluate partnership effectiveness, audience engagement, and business impact.
- Conduct post-event reviews and provide actionable insights, recommendations, and optimization plans to improve future performance.
