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Senior Social & Influencer Growth Strategist

ThredUp • Full-time • San Francisco, California, USA • 3w ago

Requirements

6-8+ years of experience in social media, with experience in influencer or creator marketing, and a strong record of growing and managing brand channels, especially in a DTC environment,
Proven ability to generate breakthrough creative ideas and own the development of social-first content strategies that drive channel growth,
Deep understanding of social media platforms, trends, analytics, and best practices, with the ability to turn insights into actionable strategy,
Experience developing, executing, and iterating on social-first creative concepts and integrated campaigns in collaboration with Creative, Growth, Brand, and influencer or creator partners,
Strong project management skills with the ability to manage multiple work streams, including agency and partner relationships, and deliver results in a fast-paced environment,
Excellent communication and storytelling skills with the ability to shape brand voice and engage diverse audiences,
Analytical mindset with experience tracking KPIs, optimizing performance, and connecting engagement to business results – with a focus on growing channels and driving measurable impact,
Proactive problem solver who identifies opportunities, drives alignment, and fosters collaboration across teams and partners,
Bachelor’s degree in Marketing, Communications, or a related field;
Master’s degree or equivalent experience preferred

What the job involves

Thred Up is seeking a strategic and highly creative Sr Social & Influencer Marketing Manager to lead the strategy, voice, and performance of our organic social channels,
As the owner of Thred Up’s social presence, you’ll drive the overall organic social strategy and social content development, develop breakthrough creative ideas that stand out, and ensure content aligns with brand and campaign goals,
You’ll bring cultural moments and trends to life through engaging, platform-specific storytelling, guide how we show up across formats (static, video, graphic, etc.), integrate influencer and UGC content, and oversee channel KPIs that drive engagement, audience growth, and measurable impact on customer acquisition and brand awareness, while overseeing influencer and creator programs that expand reach and drive growth,
Lead and evolve Thred Up’s overall social strategy – setting the vision, defining the role of each channel, and ensuring our social presence drives brand and business goals through distinctive, platform-native storytelling,
Develop and maintain a social playbook that captures our strategy, tone, and creative direction, and serves as a guiding resource for cross-functional partners,
Lead and manage Thred Up’s influencer and creator marketing programs – partnering with external agencies and internal teams to execute campaigns, ensure alignment with integrated marketing initiatives, and drive reach, engagement, and customer growth,
Partner with Creative to establish social-first creative guidelines for visuals and copy, while identifying and managing work streams to bring new creative formats to life,
Own and manage the social content calendar and overall social content development plan, ensuring alignment with integrated marketing campaigns and driving long-term channel growth,
Lead social content strategy – translating campaigns into social-first ideas, identifying trends, and concepting or directing the creation of breakthrough, platform-native content,
Guide the creative development and execution process end-to-end, partnering with Creative and content partners to concept, brief, and refine social ideas and assets, ensuring storytelling and execution are social-first and built to perform on-platform,
Provide direction and oversight to internal and external support, ensuring high-quality execution across social and influencer programs,
Integrate influencer, creator, and UGC content into the broader social and marketing ecosystem, including leveraging creator assets across owned channels to maximize impact,
Own channel KPIs and reporting, driving performance optimization and growth across reach, engagement, and video views,
Serve as liaison to Creative and Grow/Paid teams, ensuring organic and paid efforts complement one another (via boosting, whitelisting, spark, etc.),
Lead community management strategy – ensuring timely responses to DMs, comments, and escalations, and fostering an authentic brand voice in social interactions

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