This dynamic role will define the marketing strategy and lead the execution the plan with core alliance partners that underpins the go-to-market strategies, including but not limited to creation of joint value propositions, content strategies, awareness, events, and demand generation initiatives that accelerate the growth of SailPoint globally. A deep understanding of both companies' product positioning and messaging, target markets, and go-to-market strategies is critical. You will also support the Technology Alliance Program (TAP) ensuring the broader ecosystem is represented in SailPoint initiatives and support go-to-market strategy for these alliances at the program level.
To be successful in thisroleyou mustpossessstrong demand generation, product marketing expertise with strategic partners, be action-oriented, and have experience in driving co-marketing initiatives with technology partners, ideally with a track record of defining and co-marketing platform-based SaaS solutions.A strong relationship builder who can cultivate a strong culture, with an understanding of the partner ecosystem,enterprise demand generation,and strong cross-functional management of marketers are crucial skills for this role.Thrive in an innovative environment by leveraging AI tool to streamline execution of content and conduct research, complemented with a data-driven mindset to optimize impact. Key SailPoint stakeholder management and teaming outside of marketing include Business Development, Product, and Partner Sales is imperative to the success of this role.
These credentialswillfuel your ability to be a key evangelist and storyteller,demonstratingthe value that a joint relationship with SailPoint provides.Moving and thinking rapidly withan attentionto detail and a sharp eye for quality, along with the ability to grasp and translatevalue propositionsintocustomer and prospectbenefits is crucial.
The positionreports to theSenior Directorof Global Partner Marketing,within the Performance Marketing teamandisavailable as a remote position for the right candidate in the United States.
Responsibilities:
Develop joint marketing campaigns (content, thought leadership, demand activations) with each Strategic Alliance, that targets key industries and markets, with our joint solution, that results in sales team, opportunity identification, and pipeline for the partnerships
Developscalablemarketing initiatives collaborating with SailPoint Field Marketing, Product Marketing, Events, Campaigns, PR, and AR to drive awareness and demand for SailPoint
Act as an evangelist to market influencers, industry analysts, prospects, and customers at tradeshows, industry events, and conferences
Requirements:
Ability toestablishpartnershipMarketing Strategy, encompassing value proposition creation, communications, use case identification, targeting, and content that drive integrated joint demand generation globally.
AI-savvy, ability to scale, automate, and multi-task a variety ofcriticalpriorities and stakeholders across several strategic partners.
Education:
MBA or equivalent preferred; BA/BSrequired.
Travel:
This position requires approximately10% travel.
Benefits and Compensation listed vary based on the location of your employment and the nature of your employment with SailPoint.
As a part of the total compensation package, this role may be eligible for the SailPoint Corporate Bonus Plan or a role-specific commission, along with potential eligibility for equity participation. SailPoint maintains broad salary ranges for its roles to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect SailPoint27s differing products, industries, and lines of business. Candidates are typically placed into the range based on the preceding factors as well as internal peer equity. We estimate the base salary, for US-based employees, will be in this range from (min-mid-max, USD):
$85,800 - $144,550.00
Base salaries for employees based in other locations are competitive for the employee27s home location.
Benefits Overview
1. Health and wellness coverage: Medical, dental, and vision insurance
2. Disability coverage: Short-term and long-term disability
3. Life protection: Life insurance and Accidental Death & Dismemberment (AD&D)
4. Additional life coverage options: Supplemental life insurance for employees, spouses, and children
5. Flexible spending accounts for health care, and dependent care; limited purpose flexible spending account
6. Financial security: 401(k) Savings and Investment Plan with company matching
7. Time off benefits: Flexible vacation policy
8. Holidays: 8 paid holidays annually
9. Sick leave
10. Parental support: Paid parental leave
11. Employee Assistance Program (EAP) and Care Counselors
12. Voluntary benefits: Legal Assistance, Critical Illness, Accident, Hospital Indemnity and Pet Insurance options
13. Health Savings Account (HSA) with employer contribution
