Position Summary:
Gold Rush Chevrolet & Subaru is seeking an experienced Automotive Sales Manager to lead, coach, and develop our sales team while driving profitability, customer satisfaction, and market share growth. The ideal candidate is a proven leader with strong desking, inventory management, CRM, and personnel development skills.
This position reports directly to the General Manager and is responsible for achieving sales objectives while maintaining exceptional customer experiences and operational excellence.
Responsibilities
Sales Leadership & Coaching
- Lead, motivate, and develop a team of sales consultants.
- Conduct daily sales meetings, training sessions, and one-on-one coaching.
- Monitor performance metrics and hold team members accountable to goals and processes.
- Recruit, hire, onboard, and train new sales staff.
Deal Management
- Structure and desk retail, finance, lease, and trade transactions.
- Work closely with Finance Managers to maximize profitability and customer satisfaction.
- Ensure compliance with all dealership, manufacturer, state, and federal regulations.
- Assist sales consultants in closing deals and overcoming customer objections.
Lead & CRM Management
- Oversee internet, phone, and showroom lead handling.
- Ensure timely follow-up and CRM utilization.
- Monitor lead response times, appointment set rates, and conversion metrics.
- Drive accountability for customer follow-up and retention activities.
Inventory Management
- Assist in managing new and used vehicle inventory.
- Review aging inventory and implement strategies to improve turn rates.
- Maintain competitive pricing and merchandising strategies.
- Collaborate with management on inventory acquisition and ordering decisions.
Customer Experience
- Ensure customers receive a professional, transparent, and enjoyable buying experience.
- Resolve escalated customer concerns.
- Support dealership efforts to achieve high customer satisfaction and manufacturer performance standards.
Qualifications
- Minimum 3 years of automotive sales management experience required.
- Proven track record of achieving sales and profitability goals.
- Strong desking and deal-structuring experience.
- Experience with CRM and dealership management systems (Dealertrack experience preferred).
- Excellent leadership, communication, and organizational skills.
- Ability to coach and develop both new and experienced sales professionals.
- Strong understanding of automotive finance, leasing, and compliance requirements.
- Valid driver's license with acceptable driving record.
Compensation & Benefits
- Competitive compensation package includes salary and performance-based incentives.
- Medical, dental, and vision insurance.
- Paid vacation and holidays.
- 401(k)
- Employee vehicle purchase program.
- Opportunities for advancement within a growing organization.
Why Gold Rush Chevrolet & Subaru?
We are a family-owned dealership group committed to providing exceptional customer experiences while creating a culture where employees can grow, succeed, and build long-term careers. If you are a results-driven leader who enjoys developing people and driving performance, we want to hear from you.
