This position reports to:
Industries and Channel Marketing Manager
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Your role and responsibilities:
As aStrategic Marketing Manager, Data Center, you willlead marketdriven growth initiatives for the U.S. Data Centermarket. This role is responsible for defining and activating strategic marketing programs aligned with ABB Electrifications strategy, positioning ABB as a trusted technology partner. This is a crossfunctional role working closely withcommercial, product,marketing, strategy, and external industry stakeholders. Success in this role requires market insight, strategic thinking, and the ability to translate business strategy into impactfulmarketingexecutionand storytelling.
For this position, we are open to candidates working Hybrid out of the Cary, NC office or full-remote in the United States.
This role is contributing to the Electrification Smart Buildings division in the United States.
Key Responsibilities
Strategic marketing leadership 6 Develop segmentspecific strategies for the U.S. data center market, translating longterm business priorities into clear gotomarket plans and measurable campaign objectives.
Market and competitive intelligence 6 Deliver datadriven insights on customer needs, technology trends, regulatory factors, and competitor activity to guide strategic decisions and identify emerging opportunities.
Integrated marketing execution 6 Lead crossfunctional campaign planning and activation, ensuring consistent messaging, strong value propositions, and alignment across digital, events, content, and partner channels.
Industry engagement and thought leadership 6 Elevate ABBs presence in the data center ecosystem through industry participation, speaking engagements, and thoughtleadership initiatives that strengthen brand positioning.
Qualifications
Bachelors degree in Business, Marketing, Engineering, or a related field and 12+ years of experience in electrification, power, digital infrastructure, or related industries, including experience in marketing, product management, or sales; or a Masters degree with 10+ years of relevant experience.
Experience in the data center or digital infrastructure market (hyperscale, colocation, enterprise, or missioncritical facilities), specifically within the US market.
Proven expertise in marketing strategy, market intelligence, customer experience, and campaign development/execution.
Demonstrated ability to work effectively across multiple functions and influence without direct authority.
Exhibits a high say/do ratio 6 sets clear commitments and delivers results with consistency andcredibility.
Strong analytical, communication, and executivelevel presentation skills.
Ability to travel up to 30% within the U.S.
Whats in it for you?
More about us
Electrification provides leading electrical distribution and management technologies, solutions and services to electrify the world in a safe, smart and sustainable way. The portfolio includes medium- and low-voltage electrical components, switchgear, digital devices, enclosures, and circuit breakers, among others. With our products, solutions and services, we collaborate with customers to improve power delivery and security, enhance energy management, efficiency and operational reliability, as we seek to achieve a low carbon society. go.abb/electrification
Whats in it for you:
We want you to bring your full self to work 6your ideas, your energy, your ambition. You19ll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.
ABB Benefit Summary for eligible US employees
[excludes ABB E-mobility, Athens union, Puerto Rico]
Go to and click on Candidate/Guest to learn more
Health, Life & Disability
Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
Choice between two dental plan options: Core and Core Plus
Vision benefit
Company paid life insurance (2X base pay)
Company paid AD&D (1X base pay)
Voluntary life and AD&D 6 100% employee paid up to maximums
Short Term Disability 6 up to 26 weeks 6 Company paid
Long Term Disability 6 60% of pay 6 Company paid. Ability to buy-up to 66 2/3% of pay.
Supplemental benefits 6 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance
Parental Leave 6 up to 6 weeks
Employee Assistance Program
Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
Employee discount program
Retirement
Time off
While base salary is determined by things such as the successful applicants qualifications and experience, this position is expected to pay between $142,500 and $228,000 annually and is eligible for a short-term incentive plan/annual bonus.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. Thats why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
