Responsible for ensuring marketing runs efficiently and measurably by optimizing processes, technology, and data. Enables scalable execution and clearer insight into marketing’s impact on the business.
Major Tasks, Responsibilities and Key Accountabilities
•Marketing Systems & Technology Management: Own and optimize the marketing technology stack.
•Process Design & Operational Governance: Establish and continuously improve marketing workflows, intake processes, prioritization models, and governance to ensure efficient execution and alignment with sales and commercial operations.
•Campaign Enablement & Execution Support: Partner with IMC, field marketing, Product teams to enable campaign execution through timelines, tools, templates, QA, and operational readiness.
•Planning, Budgeting & Resource Management: Support annual and quarterly marketing planning, budget tracking, vendor management, and resource allocation to maximize impact and efficiency.
•Customer & Market Insights Support: Enable the use of customer, account, and market data to inform targeting, segmentation, lifecycle marketing, and personalization efforts.
•Team Enablement & Change Management: Drive adoption of tools and processes through training, documentation, and change management, ensuring marketing teams can operate effectively at scale.
•Measurement Frameworks, KPI Definition & Reporting Enablement: Partners closely with the analytics team to Define KPIs, attribution models, and data requirements; Ensure dashboards and reports are actionable and aligned to business goals; Translate business questions into analytics requirements.
Nature and Scope
Solutions require analysis and investigation.
Achieves planned results by decisions and actions based on professional methods, business principles, and practical experience. May recommend/make decisions regarding new programs/initiatives that have significant impact to the business and carry consequences in unsuccessful endeavors.
Manages a larger team or multiple small teams through direction of subordinate management and/or supervisory staff.
Work Environment
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Typically requires overnight travel less than 10% of the time.
Education and Experience
Preferred Qualifications
5 to 7 years of experience in B2B Marketing Operations or a comparable role.
Experience enabling scalable field or regional marketing execution, including adoption of standardized processes and reporting
Proven ownership of marketing planning, budgeting, and resource allocation across initiatives.
Strategic ownership of vendor and partner relationships, including evaluation, contracting, performance management, and value optimization.
Demonstrated experience managing and developing a team
Ownership of marketing systems, processes, and operational governance.
Proven ability to design and operationalize marketing measurement frameworks, including KPI definition, success metrics, and performance reporting enablement.
Strong cross‑functional partnership with CX Analytics to align measurement, insights, and business outcomes.
People leadership and coaching, with the ability to develop and manage professional‑level team members.
Strong cross‑functional stakeholder management B2B marketing operations expertise, including process design, governance, and scalable execution.
Marketing technology and systems proficiency (CRM, CMS, DAM, marketing automation, integrations, workflow, etc) Strategic planning and prioritization skills, including budgeting and resource allocation.
Ability to translate business objectives into operational plans and workflows.
Data‑informed decision‑making and comfort partnering with analytics teams Change management and communication skills to drive adoption of new tools and processes.
