Director of Customer Retention & Lifecycle Marketing, eCommerce, Digital Services
Location: New York, NY
Department: eCommerce, Digital Services
Reports To: VP of Digital
About G-III Apparel Group:
G-III excels at bringing excitement and confidence to customers through the fashion we create. We are global experts in design, sourcing, manufacturing, distribution and marketing, which enables us to fuel the growth of a substantial portfolio of brands. With more than 30 licensed and owned brands, including some of the most sought-after names in global fashion, our success is driven by our team’s entrepreneurial spirit and our deep relationships across the industry.
Position Summary:
Lead customer retention and lifecycle marketing strategy across a portfolio of eCommerce brands, with a strong focus on customer intelligence, analytics, and personalized engagement. This role will oversee CRM channels including email and SMS, leveraging CDP and marketing automation platforms to drive customer retention, engagement, and customer value. The role is both strategic and hands-on, responsible for building, deploying, and optimizing lifecycle campaigns across channels. This position will also partner with store teams to support omnichannel customer engagement opportunities as needed.
Key Responsibilities:
· Own lifecycle marketing strategy and execution across email, SMS, and onsite placements
· Develop data-driven customer segmentation and personalization strategies
· Leverage CDP, customer analytics, and behavioral insights to optimize engagement and conversion
· Build, QA, deploy, and optimize campaign emails, automated journeys, trigger campaigns, and SMS campaigns within marketing automation platforms
· Drive testing, reporting, and performance analysis to improve channel efficiency and ROI
· Define annual channel roadmap and KPIs aligned to each brand’s goals
· Manage relationships with ESP and other MarTech partners while staying current on industry trends and innovation
· Responsible for weekly, monthly, quarterly, and annual reporting by brand
· Support MarTech and customer data initiatives, including audience management and data integration workflows
· Partner cross-functionally with eCommerce, IT, creative, merchandising, and store teams on omnichannel initiatives and special projects
· Evaluate and implement AI-driven lifecycle marketing capabilities and personalization opportunities
Who You Are:
· A strategic thinker who understands customer behavior and lifecycle engagement across digital channels
· A data-driven marketer with a strong analytical mindset and passion for optimization
· A collaborative partner who works effectively across technical, creative, and business teams
· A self-starter who thrives in a fast-paced, multi-brand environment
· A detail-oriented leader who balances strategic planning with hands-on execution
Qualifications:
· Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience
· 7–10+ years of CRM, retention, or lifecycle marketing experience within Retail or DTC environments
· Hands-on experience building and deploying email, SMS, lifecycle automation, customer journey orchestration, and triggered communications within ESP and marketing automation platforms
· Strong expertise in customer analytics, segmentation, and CDP platforms
· Experience working across a portfolio of brands or multi-brand environments strongly preferred
· Proficiency in modern ESPs, CDPs, Excel, Google Analytics, and other MarTech platforms
· Familiarity with AI-driven lifecycle marketing capabilities and customer engagement tools
· Excellent organizational, project management, and communication skills
· Strong reporting, testing, and performance optimization capabilities
· Detail oriented with a focus on delivering measurable business results
What We Offer:
· Competitive salary
· Comprehensive benefits including medical, dental, vision, and 401(k)
· PTO and company holidays
· Employee discounts
The pay range for this position is: $125,000 - $165,000 per year.
Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the New York City Salary Transparency Law.
G-III Apparel Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
About G-III Apparel Group, Ltd. | www.g-iii.com
· G-III’s owned brands include DKNY, Karl Lagerfeld Paris, Donna Karan, Vilebrequin, Sonia Rykiel, G.H. Bass, Bass Outdoor, Andrew Marc, Eliza J., GIII Sports and more. G-III has fashion licenses under the Calvin Klein, Tommy Hilfiger, Cole Haan, Dockers, Guess?, Kenneth Cole, Levi’s, Vince Camuto, Margaritaville and more. G-III also operates retail stores for the DKNY, Karl Lagerfeld Paris and Donna Karan brands.
