WHO WE ARE LOOKING FOR
Digital Marketing Manager
The Digital Marketing Manager will partner closely with a team of Marketing Managers to bring campaigns to life across digital channels. This critical team player will also support marketing strategy through insights, reporting, and performance optimization, focusing on building and executing campaigns within marketing automation platforms such as Salesforce Marketing Cloud, while ensuring accurate tracking, reporting, and continuous optimization of results. This role will analyze campaign performance, customer behavior, and market trends to help drive more effective marketing decisions and improve ROI.
This is a full-time, remote position.
WHAT YOU’LL DO
Digital Marketing:
Partner with Marketing Managers to plan, build, and execute multi-channel digital campaigns aligned with business goals.
Translate campaign briefs into actionable builds within marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, etc.).
Configure and deploy email campaigns, customer journeys, audience segmentation, and personalization strategies.
Monitor campaign performance and deliver regular reporting on key metrics such as engagement, conversion, and ROI.
Identify opportunities to streamline workflows and improve campaign execution processes.
Data Management & Analysis:
Analyze performance across digital marketing channels (paid media, email, SEO, social).
Build and maintain dashboards and regular reports on KPIs (traffic, conversion rates, CAC, ROI).
Translate complex data into clear, actionable insights.
Ensure accuracy and integrity of marketing data.
Support tracking implementation (UTMs, pixels, tagging).
Campaign Performance Optimization:
Evaluate campaign effectiveness and recommend improvements.
Conduct A/B testing and interpret results.
Identify trends and opportunities to increase engagement and conversions.
Customer & Market Insights:
Analyze customer segments, behaviors, and lifecycle trends.
Support persona development and targeting strategies.
Monitor competitor activity and market conditions.
WHAT YOU BRING
Bachelor’s degree in marketing, business, communications, or related field.
At least 6 years of experience in digital marketing, marketing automation, campaign execution and marketing analytics.
Hands-on experience with marketing automation platforms, preferably Salesforce Marketing Cloud and HubSpot.
Experience working collaboratively with cross-functional marketing teams.
Proficiency in analytics tools (e.g., Google Analytics, Lookr, SFMC, Excel, SQL) and reporting dashboards.
Proven track record of managing the end-to-end execution of high-volume, multi-channel campaigns while consistently meeting rigorous deadlines.
Preferred Experience and Qualifications:
Salesforce Marketing Cloud/HubSpot certifications.
Familiarity with CRM systems and data integration.
Proficient knowledge of SQL or data querying.
WORKING CONDITIONS
WHAT CAN YOU EXPECT FROM VETSOURCE
In addition to an inclusive and welcoming culture, Vetsource also offers:
Competitive pay and benefits including medical, vision*, dental, and life insurance
Employee Assistance Program
Pet insurance* and Virtual vet care
PTO, Holidays, Floating Holidays, and Volunteer Day
Retirement Savings Plan (401k/ RRSP) with employer matching program
Paid parental leave
Flexible scheduling and remote work where possible
The opportunity to join one of our Associate Resource Groups, and fun company events!
For Canadian based associates these specific benefits are not included*
Pay range (US based applicants): $88,102 - $110,000 (annualized)
Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to job-related skills, experience, certifications, relevant education and training, while also considering internal equity.
The statements in this document are intended to describe the general nature and level of work being performed for this role, and are not to be construed as an exhaustive list of responsibilities, duties, and skills required.
