Role Overview
This Product Line Manager is a key operator in scaling our RAW Creatine portfolio. This role owns the execution and evolution of key product lines, turning category strategy into winning products, clear consumer narratives, and disciplined go-to-market execution. You will operate with urgency, commercial rigor, and a challenger mindset in hyper-competitive categories.
This is not a passive coordination role. We are looking for a builder who can manage complexity, create clarity, and push products from concept to shelf with speed and precision.
Key Responsibilities
Strategy, Insight & Innovation
- Translate category strategy into a focused, long-term product roadmap that prioritizes growth, margin, and consumer relevance.
- Define clear target consumer segments and use cases for innovation, grounding new product development in unmet needs, performance benefits, and commercial opportunity.
- Lead product ideation and concept generation, translating consumer insight, brand strategy, and business objectives into viable innovation pipelines.
- Actively monitor market trends, competitive launches, and consumer behavior to identify whitespace opportunities, portfolio gaps, and emerging marketing shifts.
Product Storytelling & Go-to-Market
- Build sharp, consumer-facing product stories that clearly articulate functional benefits and cut through crowded sports nutrition shelves.
- Partner with the GM to design and execute go-to-market strategies for new product launches, ensuring speed, alignment, and commercial readiness.
- Evaluate and size business opportunities to prioritize innovation and renovation launches based on revenue potential, margin accretion, and strategic fit.
- Set channel priorities by consumer segment, ensuring the right products, pricing, and messaging are deployed across channels to maximize velocity and profitability.
Portfolio Performance & Margin Management
- Continuously track and report on portfolio performance using market and internal data, flagging issues early and translating insight into corrective action.
- Own promotional calendars and develop channel-specific plans that balance brand impact, velocity, and margin.
- Work cross-functionally with Sales, Finance, Ops, and Supply Chain to improve CM1, and drive contribution margin growth.
- Actively manage portfolio complexity by identifying underperforming or redundant SKUs and leading rationalization efforts to improve focus, efficiency, and profitability.
- Improve category and product line margins by shaping assortments toward margin-accretive SKUs and disciplined pricing, trade, and mix decisions.
Execution & Cross-Functional Leadership
- Serve as the project management backbone for assigned product lines, driving timelines, decision-making, and accountability across teams.
Qualifications
- 5+ years of experience in product management, brand management, or category management within CPG or high-velocity consumer brands.
- Proven strength in project management, with a track record of delivering complex initiatives on time and at pace.
- Strong commercial instincts with the ability to connect consumer insight to P&L impact.
- Experience supporting or leading multi-channel product launches.
- Comfortable operating in fast-moving, ambiguous environments where priorities evolve quickly.
- Operates with a growth mindset: tests, learns, iterates quickly, and uses wins and failures to drive better personal and commercial outcomes.
- Highly analytical; cuts through noise, pressure-tests assumptions, and turns insight into decisive action.
- Bonus: Experience in sports nutrition, functional nutrition, or performance-driven categories.
What Success Looks Like
- Product roadmaps that are decisive, prioritized, and aligned to company goals and growth objectives.
- Launches that move fast, hit the mark, and drive velocity.
- Tangible margin improvement driven by smarter portfolio, pricing and promotional decisions.
