Job DescriptionJob Title: Director of Brand Marketing
Location: US remote
Reporting to: CMO
Overview of Role:The Director of Brand Marketing leads the development and execution of our global brand strategy across all channels and touchpoints. This role is responsible for building a cohesive brand identity that resonates with customers throughout their journey, enhances brand equity, and drives business growth. The Director will work collaboratively across all marketing functions to ensure brand consistency while adapting messaging to meet the unique needs of different customer segments and channels.
Primary responsibilities:- Develop and evolve the company's brand strategy, positioning, and messaging framework to support business objectives for Pens.com
- Lead brand campaigns and initiatives that build awareness, preference, and loyalty among target audiences
- Collaborate with Acquisition and Retention Marketing teams to ensure brand consistency across all customer touchpoints while optimizing for channel-specific requirements
- Partner with Creative to develop brand guidelines, assets, and campaigns that effectively communicate our value proposition
- Work with Marketing/Merchandising Operations to ensure accurate brand representation across all product categories and marketing materials
- Coordinate with Telesales teams to align verbal/email communication with overall brand messaging and ensure consistent customer experience
- Oversee brand health metrics and conduct regular research to measure brand awareness, perception, and competitive positioning
- Develop and manage the brand marketing budget to maximize impact and ROI
- Lead and mentor a team of brand marketing professionals, fostering creativity and strategic thinking
Required skills and knowledge:- 10+ years of marketing experience with at least 5 years in brand management or brand marketing roles
- Proven track record of developing and implementing successful brand strategies in B2B and/or B2C environments
- Experience managing brands across multiple channels, including digital, direct mail, and sales-driven environments
- Strong understanding of promotional products industry or related fields preferred
- Excellent creative judgment and ability to evaluate creative concepts against brand standards
- Experience using research and analytics to inform brand strategy and measure brand performance
- Demonstrated ability to collaborate effectively with cross-functional teams and influence without direct authority
- Strong preference for candidates with promotional product industry experience.
- Outstanding communication and presentation skills
- Bachelor's degree in Marketing, Communications, or related field; MBA preferred
Our valuesCustomers-First: We are committed to delivering exceptional customer experiences, both internally and externally. By understanding and fulfilling customer needs, we create impactful solutions that leave a lasting impression.
Continuous Improvement: We believe in the power of growth and evolution. Through open communication and a culture of innovation, we continuously strive to enhance our business and adapt to changing landscapes.
Goal-Oriented: We set clear objectives, remain disciplined in execution, and hold ourselves accountable for achieving measurable goals. Our focus is on driving results and making meaningful progress.
Integrity: We prioritize ethics in everything we do, ensuring that our actions are grounded in integrity and responsibility towards our planet, products, and people.
People-Centric: We value and respect every member of our team, fostering an environment where diversity is celebrated, contributions are recognized, and growth is encouraged.
This is a US Remote position. The California base annual salary/hourly range for this role is currently $140,000 - $180,000 per year. Pay scales are determined by role, level, location and alignment with market data. Individual pay is determined through interviews and an assessment of several factors that that are unique to each candidate, including but not limited to, job-related skills, relevant education and experience, certifications, abilities of the candidate and pay relative to other team members. Our recruiters can share more information about our bonus program, benefits and equity during the hiring process. This job is also eligible for bonus/incentive pay.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation - no applicant will be penalized as a result of such a request.
About Pens.com Pens.com's personalized promotional products are created for and inspired by small businesses. With 56 years of experience and serving 22 countries worldwide, Pens.com offers MORE value, savings and time to customers through expert guidance on a broad range of personalized promotional products, including writing instruments, stationery, drinkware, bags, gifts, and trade show accessories. Pens.com operates via a network of more than 10 facilities across North America, Europe, Africa, and Asia.
To learn more, visit: www.PENS.com
Pens.com is a National Pen and Cimpress brand (Nasdaq: CMPR).
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Responsibilities- Steer the development and implementation of a unified global brand strategy, adapting messaging across various channels and customer segments.
- Collaborate closely with cross-functional marketing teams to ensure a seamless brand experience, fostering unity and recognition.
- Direct the enhancement of our brand's visual identity, crafting guidelines to maintain consistency across all touchpoints.
- Analyze market trends and consumer insights to inform strategy, adapting the brand narrative to resonate with evolving consumer needs.
- Oversee the curation of compelling brand content, ensuring it aligns with our vision and effectively engages our audience.
Qualifications- A proven leader with 10+ years of experience in brand marketing, demonstrating expertise in developing successful global strategies.
- Exceptional communication skills, enabling effective collaboration across diverse teams and conveying complex brand concepts.
- Ability to interpret consumer behavior and market trends, adapting strategies accordingly.
- Proficiency in brand architecture and the creation of cohesive brand experiences across diverse channels.
- Strong analytical skills for measuring and evaluating brand performance, utilizing data-driven insights for decision-making.
