Ziegler Companies has an opening for a Senior Integrated Marketing Specialist to serve as the primary marketing partner for assigned business units, translating business objectives into integrated marketing strategies, demand generation programs and customer engagement initiatives. This will include acting as the voice of the business within the Marketing team, ensuring marketing investments drive measurable growth outcomes.

Responsibilities:

Serve as the primary marketing advisor to assigned business, providing market intelligence, customer insights and performance recommendations that influence business planning and revenue growth strategies
Lead go-to-market planning and execution for key product or strategic initiatives, promotions and growth programs
Develop annual and quarterly marketing plans for assigned business segments, including budget tracking
Maintain regular planning cadence with sales and business leadership, providing campaign and customer insights that drive continuous improvement and optimization of marketing investments
Identify growth opportunities, customer demand signals and competitive insights within assigned industry and across all digital, event, content and sales enablement channels
Partner with segment leadership to establish marketing objectives, growth priorities and performance targets aligned to revenue and business plans
Analyze segment pipeline, revenue performance and campaign effectives to identify opportunities for optimization and growth
Manage segment-level marketing budgets and performance tracking
Present marketing performance, recommendations and future plans to business leaders
Ensure sales enablement materials algin with evolving customer and market needs
Ensure alignment between segment strategies and enterprise marketing priorities.
Provides mentorship and guidance to marketing team members

Qualifications:

Bachelor’s degree in Marketing, Business, Communications or related field required; experience with account-based marketing or B2B demand generation is preferred
5-8 years of B2B or segment/vertical marketing experience; tying marketing activities to revenue goals
Experience delivering integrated marketing campaigns or go-to-market initiatives; particularly within B2B sales environments.
Experience in industrial, dealer, agriculture, construction, power generation or rental markets
Advanced budget tracking and vendor coordination experience
Strong project management and organizational skills.
Understanding of customer journeys and demand generation.
Ability to work effectively and credibly with sales and commercial teams.

Minimum Physical Requirements:

Standing, walking, using hands, talking, hearing
Working Conditions are indoors, and noise level is quiet

This job description is intended to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Ziegler Inc. will reasonably accommodate the known disabilities of qualified disabled individuals.

The pay range for this position is

$82,300.00 to $102,900.00

Starting wage is dependent on skills, experience, education and location. Pay range may vary by 10% depending upon the applicant’s location. Along with competitive pay, full time positions are benefits eligible which includes:

Health, Dental, Vision and Life Insurance
15 days of PTO your first year, accrual starts day 1
9 paid holidays
401(k) plan with company contribution and match
HSA (Health Savings Account), Ziegler contributes up to $1000 tax-free each year
Short-Term and Long-Term Disability Insurance, FSA & EAP
Paid Parental Leave & Funeral Leave
Fitness membership discount
Education Assistance

Ziegler CAT

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Senior Integrated Marketing Specialist