We are excited to partner with Recollective Inc. to attract top talent for Senior Growth Marketing Manager.

Scope of the Role

Salary range: $109,000-$133,000 annually

We are searching for a Senior Growth Marketing Manager to scale our growth programs to generate sales opportunities. Reporting to the VP of Marketing, you will own the function from strategy through to execution.

This is a rare opportunity to join an AI-first marketing team, where you will be hands-on with the tools and tasks that drive growth. We have a solid foundation in place and are looking for someone to manage and optimize programs that include outreach to our existing marketing; and the optimization of our website as a lead-generation channel.

The ideal candidate will have extensive experience in growth marketing and a deep understanding of the sales process along with strong analytical and communication skills.

Role Responsibilities

Campaign Creation; identify and build new marketing activities such as webinars, in-person events, and email campaigns that deliver a flow of marketing-qualified leads while monitoring ROI and optimizing CAC
Lead Delivery; deliver against the weekly, monthly and quarterly lead generation and sales opportunity targets
Paid; directly manage paid social, paid search and retargeting channels
Budget Management; track marketing campaign ROI and adjust planned budget allocation in line with results and annual sales objectives
Lead Management; track and optimize lead lifecycle and conversion rates. Help guide SDR campaigns, set goals for conversion of leads to opportunities
Collaborate with other departments, such as Sales and Product, to create cohesive demand generation efforts
Assist in landing page, email and ad content development to target customers throughout the customer lifecycle

Required Skills and Experience

4-6 years of experience in growth marketing or a related field, ideally in B2B tech or a startup environment
Proficiency in marketing automation and CRM software (such as HubSpot and Salesforce)
Deep understanding of demand generation and a track record of owning campaigns and driving pipeline growth
Strong analytical skills, with experience analyzing data and making data-driven decisions
Knowledge of SaaS sales process and strategies
Excellent communication and collaboration skills
Post-secondary degree in marketing or related field
Experience in the market research industry is a plus
Experience in B2B and B2C marketing is a plus
Knowledge of data analysis and visualization tools, such as Tableau, is a plus

Location

This position is open to all applicants located in Canada, although preference will be given to those located in Ottawa and/or those willing to work within the Eastern Time Zone.

We support a flexible, remote-friendly environment. For those in the Ottawa area, we offer a 'choice-based' hybrid model-giving you the autonomy to work from home, or from our modern headquarters. With paid parking and our CEO on-site daily, we've created a space that makes coming into the office easy and valuable for those looking for direct connection and leadership accessibility.

Take a 3D tour of our beautiful head office in downtown Ottawa (World Exchange Plaza).

Working at Recollective

Some people excel in a more formal hierarchy, with a precise job description, a standard 9-5 routine or an environment where your path forward is pre-defined in a traditional way.

This is not that kind of place. At Recollective, everyone is a driver - there are no passengers and no excuses as we continue to build our company together.

If you are customer-obsessed, inspired to find your own new challenges and opportunities, energized by fast-paced change, and driven to blaze our own trail...you will love it here.

Our Core Values

Our core values serve as our compass, helping us maintain our corporate culture by hiring candidates with aligned values, shaping our programs and policies, and guiding our actions and decisions.

Read more about each of our core values below:

Transparency
Drive
Excellence
Humanity
Team

Here is what else you can expect when joining Recollective in this role:

We offer competitive compensation and reward people based on performance
Comprehensive health benefits including a generous healthcare spending account (Health, dental, vision etc.)
4 weeks' vacation, 3 paid personal days each year, and a flexible statutory holiday policy
Generous Group RRSP matching and much more..

We value the time and effort you put into your application. Every application is reviewed by a real person to give each candidate the attention they deserve. Artificial intelligence tools may be used to assist in the screening or assessment of applications for this position, but final hiring decisions are made by the selection team.

Department Marketing Locations Ottawa Remote status Hybrid Yearly salary CAD109,000 - CAD133,000 Employment type Full-time

Work in Ottawa

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