Job Description

Want to work for a great Organization?

The American Bankers Association is the banking industry's champion. Joining ABA makes you part of a team that: • has Extraordinary People - ABA experts are the "go to" sources for bankers, policy makers and the media for credible information and insights for the banking industry. • has Unmatched Scope and Scale - ABA's unparalleled information and services keep members current, knowledgeable and prepared. • is Impact-Driven - ABA has a proven record of bringing about positive change for our members and the industry. We take action and achieve results. Plus competitive pay, an outstanding benefits package, a convenient DC location, a professional collegial work environment and an opportunity to work on issues of national significance equals a winning combination!

Click Here to review ABA's holistic approach to Benefits and Total Rewards.

Employer of Choice: ABA is recognized with a 2025 Great Company Culture Award and 2025 Great Place to Work designation!

Job Description:

The Head of Marketing leads a large team of marketing, digital, and web professionals, overseeing ABA's comprehensive marketing strategies covering advocacy, education, training, events, and member retention and recruitment.

The role oversees the user experience and operations of ABA's web properties, social media platforms, and digital campaigns, while leading the organization's email marketing and overall brand strategy.

Key Responsibilities:

Work with the Chief Communications Officer, this person helps to conceive and execute industry-wide campaigns to support ABA's policy priorities, leveraging digital advertising, social media, print, radio, video, and paid sponsorships, managing a seven-figure budget. Campaigns can be targeted to policymakers, consumers and/or members depending on the issue.

While advocacy is the first priority, ABA is also the largest educator and trainer of bank employees in the country which generates significant revenue for the association and value for the membership. This role oversees all marketing support for ABA's Training, Education, and Events business and directs integrated campaigns to acquire and retain member banks.

Manage ABA's website ABA.com and digital customer experience team, collaborating closely with IT on website and digital property enhancements to streamline and enhance the member experience, overseeing a large development budget.

Oversee the Creative Services team, producing over 1,000 digital and print projects annually.

Develop and implement marketing strategies for ABA's free member resources, including website content, social media, email campaigns, e-bulletins, and publications, covering topics such as fintech, economic data, toolkits, and ABA expertise.

Manage contracts and budget for a variety of third-party technology platforms and providers, including Salesforce Marketing Cloud.

Participates in the banker-led ABA Communications Council to help guide organizational communications priorities, support marketing efforts for .BANK business and travel to ABA events to highlight marketing efforts and provide marketing advice to member banks where appropriate.

Additional Qualifications/Responsibilities

Education & Experience:

Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred).
15+ years of marketing and communications experience.
Experience managing multi-channel marketing campaigns, digital strategy, and brand development.
Experience leading and coaching a team and working successfully across an enterprise.
Knowledge of the banking industry and trade association space preferred but not required.
Ability to travel (less than 20%).

Skills & Competencies:

Strong strategic thinking and business acumen with the ability to formulate clear objectives, strategies, and action plans to achieve results.
Experience with digital marketing, social media, content strategy, and analytics.
Experience managing large budgets, resources, and vendor relationships effectively.
Data-driven decision-making and the ability to measure marketing ROI.
Excellent organizational skills, ability to prioritize amongst competing priorities, manage multiple projects simultaneously, with excellent detail-orientation.
Excellent communication (verbal and written), interpersonal, and presentation skills.

Leadership & Personal Traits:

Collaborative and inspirational leadership style.
Track record of driving growth, engagement, and brand awareness.
Adaptable, innovative, and able to thrive in a fast-paced environment.
Interest in attracting and developing talent.

Target Compensation for the Role: $255,000.00 - $270,000.00

Salary Band Range: $171,605.00 - $229,960.00 - $288,315.00

American Bankers Association (ABA) is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, age, sex, marital status, gender identity, sexual orientation, disability, protected Veteran status, personal appearance, political affiliation, family responsibilities, or any other characteristic protected by applicable law.

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