About the Role

We’re looking for a creative and strategic Social Media Specialist to own and execute content across Velour Beauty’s social platforms. This role goes beyond posting—you’ll be hands-on in content creation, UGC strategy, community engagement, and collaborating with cross-functional teams to drive both brand awareness and performance.

You will also serve as a key face of the brand, regularly appearing in content and helping bring Velour Beauty’s voice and personality to life across social platforms.

What You’ll Do

Content Creation, Social Management & Community Engagement

Own day-to-day management of Velour Beauty’s social channels (TikTok, Instagram, and emerging platforms)
Concept, create, and publish high-performing content (short-form video, photo, and trend-informed content)
Build and manage the social content calendar, aligned with launches, campaigns, and key brand moments
Stay on top of trends, audio, and platform updates—bringing fresh, relevant ideas to the brand
Write engaging captions that reflect brand voice and drive engagement
Actively monitor and respond to all comments and DMs in a timely manner to foster community engagement and brand loyalty
Research best practices for social media and continuously explore new ways to engage audiences, including identifying emerging platforms and opportunities to reach target customers

Retailer Content Support

Create retailer-specific social content to support key partners (e.g., Sephora)
Adapt content to align with retailer campaigns, promotions, and priorities
Collaborate with retail and marketing teams to ensure strong brand presence across retailer channels
Support product launches and key retail moments with tailored, platform-native content

UGC Creator Program

Manage and scale Velour’s UGC creator program within a set monthly budget
Source, onboard, and brief creators to deliver consistent, high-quality content
Maintain strong relationships with creators and build a reliable content pipeline
Review, provide feedback, and optimize content for both organic and paid use

Paid Ads Collaboration

Partner closely with the Ads team to develop and deliver high-converting creative
Source and brief UGC creators specifically for paid media needs
Continuously test new hooks, formats, and messaging to improve performance
Ensure a steady flow of new creative assets for ad testing and scaling

Content Capture & Production

Capture behind-the-scenes and campaign content at photoshoots, events, and brand activations
Travel as needed to support key brand moments
Assist with on-set content direction to ensure social-first deliverables

TikTok & Community Engagement

Host TikTok Lives at least 1x per week to engage the audience and drive conversion
Identify and engage with brand fans, creators, and viral moments in real time

Analytics & Reporting

Track and analyze social performance (engagement, growth, conversions, etc.)
Report on social performance on a weekly and monthly basis, providing clear insights and recommendations
Use data to optimize content strategy, posting cadence, and creative direction

Campaign & Launch Support

Support product launches and marketing campaigns with social-first content and storytelling
Collaborate with Influencer, PR, and Retail teams to amplify key moments
Ensure social content aligns with broader brand and marketing initiatives

What You Bring

2+ years of experience in social media, content creation, or a similar role (beauty experience is a plus)
Strong understanding of TikTok, Instagram, and short-form video content
Experience managing UGC creators or influencer programs
Comfortable being on camera and confident representing the brand
Strong eye for trends, storytelling, and what drives engagement + conversion
Ability to film and edit content efficiently, delivering high-quality assets in a timely manner
Experience working cross-functionally with paid media or marketing teams
Highly organized, proactive, and able to manage multiple projects at once
Willingness to travel for events, shoots, and brand activations

Why You’ll Love This Role

Be at the forefront of content and social strategy for a fast-growing beauty brand
Work on exciting product launches and brand moments
Have a direct impact on brand growth and performance

Velour Beauty

New Jobs

Social Media Marketing Specialist