What you'll Be Doing: We are seeking a hands-on Senior Lifecycle Marketing Manager who builds, owns, and optimizes lifecycle campaigns end-to-end-not just strategically, but in the platform. This role requires deep, in-the-weeds HubSpot expertise: building workflows, segmenting lists, configuring enrollment triggers, writing emails, and pulling reports yourself. You will own the full development and day-to-day execution of marketing campaigns for onboarding, engaging, and retaining Vagaro's customers across email, in-app messages, push notifications, and SMS.

The ideal candidate is a true HubSpot power user who can architect complex multi-step workflows, build dynamic contact lists, set up lifecycle stages, and configure lead scoring-all independently and without relying on a developer. Beyond HubSpot, they bring a consistent track record of using marketing results, customer insights, and analytics to develop and scale a successful global lifecycle program in a B2B SaaS environment, covering everything from trial conversion through churn prevention.

*This role is based onsite in Pleasanton, CA Monday through Friday*

Compensation

Base Annual Salary: $140,000 - $160,000
Annual Bonus: Up to 10%

Your Impact:

Own end-to-end development and management of global onboarding, upselling and retention campaigns across channels (in-product, email, SMS, Push Notifications), including strategy, copy development, campaign setup, A/B testing, localization, reporting, and optimization with a goal to increase product usage and adoption, and to minimize churn and contraction.
Write and own all campaign copy across every channel - emails, SMS, push notifications, and in-app messages - ensuring each piece of content is tailored to the specific goal of the campaign, the audience it's reaching, and the channel it's delivered through. This is a hands-on writing role: copy should feel relevant and timely to the recipient, reflect where they are in their lifecycle with Vagaro, and be optimized continuously based on performance data.
Work with customer success, product marketing, performance marketing, and sales teams to translate their business goals into executable campaigns and automations. No campaign brief gets built without first aligning on:
- The goal - What business outcome is the requesting team trying to drive? Whether it's increasing feature adoption, reducing churn, or accelerating upsell, campaigns must be anchored to a measurable objective from the start.
- The audience - Who specifically should receive this campaign? Defining the right customer segment, lifecycle stage, or behavioral cohort ensures relevance and protects the broader database from message fatigue.
- The channel - Which channel or combination of channels (email, in-app, SMS, push) is best suited to reach this audience at the right moment? Channel selection should be driven by context, urgency, and where customers are most likely to engage.
- The message - What tone, framing, and offer will resonate with this audience and move them to act? Messaging should reflect where the customer is in their journey and speak directly to their needs, not just the team's internal priorities.
Consistently improve upon and lead change in program methodologies; employing industry standard processes and constantly looking for opportunities to improve effectiveness and efficiency.
Present regularly on program performance and successes to leaders.
Actively monitor all campaign analytics, partner with our business intelligence team to create appropriate reporting and communicate results effectively to the team with recommended actions for optimization.

What you Bring:

6 years' experience running digital lifecycle marketing programs, preferably in a SaaS, subscription business, or related B2B business.
Comfortable working with large sets of digital marketing and product usage data to glean critical insight to inform marketing strategy.
Meets aggressive goals for the business with an eagerness to challenge the status quo in order to meet objectives.
Outstanding interpersonal, verbal, and written communication, problem solving, and executive presentation skills.
Excellent cross-functional collaborator, striking deep relationships and ability to influence functional teams to gain consensus on vision for driving performance objectives.
Thorough, strategic problem solver with strong analytical skills to synthesize raw data into useful campaign optimization strategies for new and existing initiatives
Experience owning end-to-end execution of marketing campaigns for self-serve and sales-assisted buyers, from ideating to building, monitoring, optimizing, and reporting.
Strong creativity with the ability to understand how Vagaro's products relate to achieving our customers' business objectives
Previous experience working closely with product management, product marketing, and data analytics.
Hands-on, get-it-done attitude with excellent project management skills for complex, cross-functional global campaigns
Deep, hands-on HubSpot expertise -including independently building multi-step workflows, configuring enrollment triggers and re-enrollment logic, creating dynamic contact lists and active segments, managing email templates and A/B tests, and generating performance reports. HubSpot certification preferred. Salesforce experience also expected for CRM data alignment and campaign attribution.
Positive attitude, team-oriented, energetic, and optimistic

Health & Wellness: Comprehensive healthcare, dental, and vision plans for you and your family.
Exclusive Perks: Discounts on attractions, theme parks, shows, sports events, movies, hotels, and more through TicketsAtWork. 🎟
Beauty Perks: $30/month reimbursement for any Vagaro service, including health, beauty, or wellness treatments. 💅
Food Perks: $50 monthly stipend for our onsite microkitchen and a complimentary DoorDash DashPass subscription. 🍽
Growth Opportunities: College Assistance Reimbursement, access to EAP & Work/Life Programs, and a LinkedIn Learning account.
Financial Security: 401k program with 4% matching and optional life/supplemental insurance.
Stay Active: Access to our on-site gym, flavored water dispenser, and basketball court to keep you fit and energized! 🏀

Vagaro

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Sr. Lifecycle Marketing Manager