Position Summary

The Public Relations Associate supports all PR initiatives to increase awareness about the yoga meditation teachings of Paramahansa Yogananda. This role is responsible for handling media requests and public inquiries, developing content and campaigns that advance SRF’s mission. Preference will be given to candidates able to attend in‑person events in Los Angeles and Southern California.

Responsibilities

Develop PR campaigns promoting SRF programs, initiatives, and offerings at local, national, and international levels.
Create content including press releases, pitches, articles, blog posts, backgrounders, and other public‑facing materials.
Pitch story ideas and cultivate strong relationships with journalists, editors, podcasters, influencers, and media partners; build and maintain media lists.
Manage the PR inbox and respond to inquiries from media, academics, publishers, conference organizers, and others.
Coordinate logistics and press activities at events; organize and host events and visits (universities, public figures, community partners); support spokespeople with briefing materials
Monitor trends in the body-mind-spirit field and track media to identify opportunities for advancing SRF’s goals; provide relevant recommendations.
Produce performance and analytics reports for major PR initiatives.
Monitor media and digital platforms for brand mentions and prepare regular reports; track SOV (share of voice), reach, and sentiment as requested.
Responsible for following SRF’s policies and established processes.
Maintain strict confidence regarding sensitive, confidential, and/or proprietary information.
Perform additional position-related duties as assigned.

Superior communication skills, with the ability to represent SRF professionally.
Exhibits originality, resourcefulness, discernment, and good judgment.
Ability to work with discretion and confidentiality.
Outstanding skills in writing and editing, including recognizing newsworthy angles and compelling storylines, and tailoring content for diverse audiences and platforms.
Proven experience producing publication‑ready materials for media and public audiences; research, fact checking, proofreading, and verification skills.
Comfort communicating in the spirituality/wellness landscape and ability to communicate with SRF’s voice with accuracy and sensitivity.
Familiarity with yoga, interfaith communities, or the broader spirituality space is a plus.
Bachelor’s degree in Journalism, Communications/PR, English, or related field.
Minimum 5 years of PR, content‑development, and integrated communication experience across media, social platforms, and owned channels.
Knowledge of rapidly changing media and communication landscape as well as emerging tools and tech capabilities that can further PR goals.
Competency with data analysis, and ability to accurately measure and report on the impact of PR efforts.
Proficiency with tools and technology: Microsoft Office, OneDrive; media/social media monitoring tools; AI tools for research, analysis, and efficiencies; CMS
Strong time‑management skills and the ability to manage multiple projects simultaneously; ability to prioritize under tight deadlines.
Ability to work in alignment with SRF principles.

Additional Details

This is a full-time, hourly non-exempt, 40 hour per week position, Monday through Friday. This is a hybrid role that would need to be present for in-person events in Southern California.

Applicants must submit a one-page cover letter and a resume to be considered.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.

Local candidates only. No reimbursement for relocation cost offered for this position.

The selected individual must satisfactorily complete our background investigation, and sign a non-disclosure agreement.

We offer a competitive benefits package that features a variety of insurance coverage choices including group medical, dental, life insurance, a retirement plan and much more. We also provide paid sick, vacation and holiday time.

No phone calls please.

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Public Relations Associate - Southern CA residents preferred