Job Description:

Marketing moves fast - and it needs an operator who can keep pace with it. As VP, Marketing Operations & Digital Platform, you'll lead the infrastructure behind every Marketing initiative: the technology, automation, data, and program management that turn strategy into execution. You'll own our GTM systems, our martech stack, and pluralsight.com itself - partnering closely with the CMO, CEO, CFO, and leaders across Revenue, Product, IT, and Data to make Marketing faster, sharper, and more accountable.

Who You're Committed to Being:

A systems thinker: You see the connections between strategy, technology, and outcomes - and you build the infrastructure that makes those connections reliable.
A steady hand in complexity: Competing priorities, executive expectations, ambiguous problems - you bring clarity and calm decision-making when it matters most.
A trusted operator: CEOs and CFOs bring you hard questions about investment and risk. You give them straight answers backed by data.
A builder of teams: You grow senior leaders, strengthen organizations, and know when to build capability in-house versus bring in a partner.

What You'll Do:

Plan: Lead annual and quarterly Marketing planning - priorities, capacity, resourcing, and the operating rhythms that keep everyone aligned and moving.
Operate: Own lead scoring, attribution, campaign tracking, and the Marketo-Salesforce integration that powers our GTM engine.
Build: Set the martech roadmap and lead Marketing Automation - Marketo, Iterable, deliverability, and platform health - while evaluating where AI and automation create real leverage.
Grow: Own pluralsight.com end to end: B2B and B2C journeys, conversion optimization, SEO/AEO/GEO strategy, and platform performance.
Deliver: Lead Marketing Program Management, rebuild our Asana infrastructure, and hold cross-functional initiatives accountable to outcomes.
Invest: Own the Digital Platform, Martech, and Marketing Ops budgets - vendor strategy, negotiations, and the ROI story you bring to the CMO and CFO.

Experience You'll Bring:

15+ years across Marketing Operations, digital platforms, martech, revenue operations, or program management - with real depth in a B2B SaaS or complex tech environment.
A track record of building or transforming a Marketing Operations function, not just running one.
Fluency in funnel architecture, attribution, campaign tracking, CRM integrations, and marketing data governance.
Experience owning website strategy, digital journeys, analytics, and conversion optimization at scale.
Comfort presenting investment decisions and risk directly to CEOs, CFOs, and enterprise leadership.
A history of leading blended teams - employees, agencies, contractors, and technology partners - through real change.

Requirements:

15+ years in Marketing Ops, digital platforms, martech, or program management
Experience leading leaders and multidisciplinary teams
Ownership of technology and operations budgets, vendor strategy, and contracts
Experience with privacy, security, and data-governance requirements (GDPR, CCPA, SOC 2)
Bachelor's degree or equivalent experience
This is a remote role; however, applicants located within 45 miles of our Westlake/Dallas, TX office should expect to work on-site Tuesday through Thursday, with remote flexibility on Mondays and Fridays. This approach enables more effective collaboration, quicker decision-making, and a stronger culture, while still providing flexibility.

Nice to Have:

Experience across both B2B enterprise and B2C / self-service models
Hands-on with Adobe Experience Manager, Marketo, Iterable, Salesforce, Asana
SEO, AEO, and GEO strategy development
Ecommerce, checkout, trials, or product-led growth experience
Led a major GTM systems or digital platform transformation

Why you'll love working here:

We work in a blended environment that supports collaboration, flexibility, and connection across teams.
We are mission-driven, shaping the future of tech upskillling and delivering impact that matters.
We foster a culture of inclusion and belonging, where everyone can contribute and thrive.
We are always learning, creating an environment where you can take on new challenges, expand your skills, and grow with purpose.
Benefits include competitive compensation, bonus eligibility, comprehensive medical coverage, unlimited PTO, wellness reimbursement, professional development funds, and more.

This role is primarily performed in an office or home office setting and involves standard computer-based work.

The annual US base salary range for this role is $227,000-$270,000 USD. Actual compensation will depend on location, skills, experience, and other factors. Additional benefits and bonuses may apply.

Applications must be submitted within 90 days after the initial posting date to be considered.

Please be aware of recruiting scams. We'll only contact you from an [redacted].com email or verified channels. We never ask for sensitive personal info or payments as part of the hiring process. All openings are posted on our Careers page.

Pluralsight LLC

New Jobs

VP, Marketing Operations & Digital Platform