The Senior Content Writer is strategic and experienced, leading high-impact content initiatives for our Creative Services team. This role translates business objectives into compelling narratives that elevate our brand and drive engagement. This role requires a deep understanding of messaging strategy, UX writing, and cross-functional collaboration.

Essential Functions:

Lead comprehensive content development for high-impact marketing campaigns, product narratives, and brand storytelling initiatives that drive measurable business outcomes.
Develop concept-driven copywriting across campaigns, including taglines, ad copy, and headlines that turn strategy into a distinct, memorable brand line.
Translate complex strategic briefs and business objectives into clear, engaging content across digital and traditional marketing channels while ensuring message consistency.
Drive web content and conversion copy across the site, including landing pages, product pages, and campaign destinations, balancing brand voice with search visibility and conversion performance.
Provide editorial leadership by reviewing, editing, and elevating content from junior writers to ensure quality standards, brand alignment, and strategic messaging effectiveness.
Partner across marketing teams to develop integrated messaging frameworks that support go-to-market strategies and customer acquisition goals.
Move fluently between long-form narrative and short-form copy, adapting voice, structure, and length to the channel, audience, and objective.
Present creative concepts and content strategies to senior stakeholders, incorporating feedback effectively while advocating for content excellence and brand integrity.
Develop comprehensive messaging guidelines, content templates, and editorial standards for cross-functional teams to ensure consistent brand voice across all touchpoints.
Monitor industry trends, competitive messaging strategies, and market dynamics to inform content strategy and identify opportunities for brand differentiation.
Manage complex content projects with multiple stakeholders, timelines, and deliverables while maintaining quality standards and meeting strategic business objectives.
Contribute to content strategy development by conducting audience research, message testing, and performance analysis to optimize content effectiveness and ROI.

Minimum Requirements:

5+ years of professional related experience.
Proven ability to craft strategic messaging and long-form content.
Strong portfolio demonstrating web content, copywriting, UX writing, campaign development, and brand storytelling.
Excellent communication and stakeholder management skills.
Experience leading content reviews.
Proficiency in content strategy and editorial planning.
Familiarity with digital tools such as Figma, CMS platforms, and analytics dashboards.
Demonstrated copywriting range across web content, digital campaigns, and short-form brand copy.

Preferred:

Agency or in-house creative experience writing ad copy, campaign concepts, and web content.
Undergraduate degree.

Please provide a link to your writing portfolio in your resume or application.

If you thrive in a high-energy, entrepreneurial environment, we invite you to share your passion, ideas and excitement at nCino.

The pay range for this role is based on relative market data and alignment with our compensation philosophy. The range displayed reflects the minimum and maximum of the pay range for each job posting, which is used to determine new hire rates/salaries and takes into consideration multiple factors including but not limited to knowledge, skills, abilities, proficiencies, experience, education, licensures/certifications, as well as business and organizational needs. nCino reserves the right to modify the posted range consistent with our internal practices and external market movement. The recruiter for this job posting can share more compensation details during the recruitment process, as base salary is only one component of the total compensation package per position posted.

The base salary range for this job is:
$64,500.00 - $106,500.00

nCino

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Senior Content Writer