About mBIOTA Labs

mBIOTA Labs is a clinically backed, women-owned and led medical nutrition company on a mission to transform how people think about - and treat - digestive health.

Our multi-brand portfolio delivers therapeutic, nutrition-based solutions that are grounded in science, informed by patient needs, and designed to fit into real lives. Our flagship product, mBIOTA Elemental, is a cutting-edge elemental diet powder that delivers essential nutrients, vitamins, and minerals in an easily digestible format. Developed in collaboration with leading gastroenterologists, it combines therapeutic efficacy with a pleasant taste to enhance patient compliance and overall experience.

We’re a fast-growing startup, which means we move quickly, learn constantly, and operate with a high degree of ownership and collaboration. We’re building a team of thoughtful, curious humans who want to do impactful work while helping scale a company that’s redefining digestive health.

Role Description

This is a full-time, on-site role based in Santa Monica, CA, for a Content Marketing Strategist who can help shape and execute how we communicate the science behind our products to multiple audiences.

Content plays a critical role in our business. Our products are clinically backed and evidence-based, which means our messaging must balance scientific rigor with accessibility. We communicate with both healthcare professionals and everyday consumers, and our content must translate complex clinical ideas into language that builds trust while remaining approachable.

This role is ideal for someone who is both analytical and creative - someone who can think strategically about messaging and positioning, while also writing and producing the content that brings that strategy to life.

You’ll work closely with leadership to understand our core messaging and clinical foundation, and over time help translate and scale that strategy across all marketing channels.

We’re looking for someone exceptionally thoughtful, curious, and capable - someone who enjoys deeply understanding a problem and building clear, compelling ways to communicate it.

What You’ll Do

Own and implement our content strategy

Help translate company and product strategy into a cohesive content strategy across marketing channels
Develop messaging that communicates our clinical credibility while remaining clear and approachable for consumers
Support both B2B (healthcare provider) and direct-to-consumer content initiatives

Create high-quality content across channels

Write and develop content across key channels including: Website pages, Blog and educational articles, Email marketing, SMS campaigns, Landing pages, Patient education materials, Provider education materials, Print collateral and marketing materials
Partner with the brand team to bring content to life visually and the growth team to deploy it across campaigns.
Ensure messaging is tailored appropriately for different audiences and stages of the customer journey

Translate science into compelling narratives

Work closely with leadership to understand the clinical evidence and research behind our products
Translate scientific and clinical concepts into content that is accurate, trustworthy, and easy to understand
Maintain the balance between scientific credibility and consumer accessibility

Build and manage the content system

Develop and maintain the editorial calendar aligned with product launches, growth initiatives, and campaigns
Collaborate with the growth marketing team to support performance marketing and lifecycle initiatives
Ensure messaging remains consistent and strategically aligned across all channels and touchpoints
Serve as a connector between strategy, creative, and execution

Use data to improve content performance

Track performance of content initiatives across engagement, traffic, and conversion metrics
Use insights to refine messaging, formats, and distribution strategies
Support SEO-driven initiatives and organic growth opportunities

Who You Are

4-7 years of experience in content marketing, strategy, consulting, or a related field
Located within commutable distance to Santa Monica, CA
Exceptional writing, editing, and communication skills
Strong ability to simplify complex ideas without losing accuracy
A structured, analytical thinker who enjoys understanding why messaging works
Comfortable working across multiple audiences and channels
Highly curious and intellectually driven - you enjoy learning new topics and going deep
Able to balance strategic thinking with hands-on execution
Strong attention to detail and commitment to quality

Nice to Haves

Prior experience in management consulting, strategy, or research-driven environments
Experience in healthcare, medical, biotech, or health/wellness industries
Familiarity with SEO-driven content strategy
Experience writing educational or science-based content
Experience working in ecommerce or direct-to-consumer brands

What we offer

Salary Range: $100,000 – $135,000, depending on experience and fit
Benefits: Comprehensive medical, dental, and vision insurance
401(k) with employer match
Unlimited PTO

mBIOTA Labs

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Content Marketing Strategist