Portfolio Marketing Manager - Fraud & Identity

About the Business: LexisNexis Risk Solutions is the essential partner in the assessment of risk. Within our Business Services vertical, we offer a multitude of solutions focused on helping businesses of all sizes drive higher revenue growth, maximize operational efficiencies, and improve customer experience. Our solutions help our customers solve difficult problems in the areas of Anti-Money Laundering/Counter Terrorist Financing, Identity Authentication & Verification, Fraud and Credit Risk mitigation and Customer Data Management. You can learn more about LexisNexis Risk at the link below, risk.lexisnexis.com

About the team: This is a great opportunity to join a dynamic, high performing marketing team supporting a high-growth data and technology business. Our F&I solutions help our clients in the fight against online fraud and cybercrime, and you will be promoting solutions with a mandate that truly matters.

This role will have the opportunity to work with incredible teams from across the company, navigating a multinational, matrixed environment while collaborating closely with stakeholders across functional areas to achieve revenue and profit targets for assigned solutions.

About the role: The Portfolio Marketing Manager - Fraud & Identity is responsible for implementing of the roadmap of activities for our Fraud & Identity (F&I) solutions globally. The person in this role will be the F&I evangelist and play an integral role in helping to drive revenue, awareness and education of key stakeholders internally and externally.

The position reports to the Senior Marketing Manager for F&I Portfolio.

This role will provide marketing support on the entire lifecycle of new and existing products and services. We are seeking a dedicated professional to:

Responsibilities:

Drive the marketing strategy of the assigned products to promote the vision of the product, ensuring consistency and on-brand execution.
Work with relevant stakeholders to help strengthen our product positioning and develop client and industry-specific messaging to differentiate our products in the market.
Manage GTM of new F&I products and solutions, launching products internationally working alongside internal stakeholders
Craft compelling stories, copy, and images for launch materials, website, and ongoing marketing campaigns.
Support our regional Marketing teams (APAC, EMEA & LATAM and NAM) with strategic insight and tactical campaign materials to drive regional brand awareness and lead generation.
Produce best-in-class Sales enablement materials from persona/ buyer methodology to customer segmentation.
Ensure strong feedback loops to analysis and optimise client engagement materials and create great customer experience via messaging and solution positioning.
Analyse user feedback and operational data and integrate key insights back to market planning/ product/ sales and marketing teams.
Create vertical specific sales and marketing content to go after new business in key growth markets.

Requirements:

Experience in a product Marketing role, ideally within B2B/SaaS space
Successful track record of working closely with sales and product teams during the full product lifecycle, including research, planning, implementation, and launch
Comfortable with 'bringing products to life' in the fast-moving fraud/cybersecurity market
Track record of campaign management and of delivering insightful though-leadership content
Outstanding oral and written communication skills
Excellent attention to detail and willingness to dig in and go the extra mile to deliver world-class product experiences and marketing materials
Exceptional organizational and project management acumen with strong ability to manage multiple priorities.
Experience in Fraud & Identity sector preferred

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

Generous holiday allowance with the option to buy additional days
Health screening, eye care vouchers and private medical benefits
Wellbeing programs
Life assurance
Access to a competitive contributory pension scheme
Save As You Earn share option scheme
Travel Season ticket loan
Electric Vehicle Scheme
Optional Dental Insurance
Maternity, paternity and shared parental leave
Employee Assistance Programme
Access to emergency care for both the elderly and children
RECARES days, giving you time to support the charities and causes that matter to you
Access to employee resource groups with dedicated time to volunteer
Access to extensive learning and development resources
Access to employee discounts scheme via Perks at Work

Learn more about the LexisNexis Risk team and how we work here

LexisNexis Risk Solutions

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Portfolio Marketing Manager