About the Role

We’re looking for a Director of Growth Marketing to lead and scale our performance marketing efforts across multiple channels, including Meta, Google, Taboola, X, Reddit, etc.. This role sits at the center of revenue generation, owning strategy, execution, and optimization across paid media and full-funnel growth initiatives.

You’ll partner closely with leadership and cross-functional teams to drive measurable business impact, while also mentoring and developing a high-performing team.

This is a hands-on leadership role, ideal for someone who can think strategically and isn’t afraid to roll up their sleeves to execute.

Why Join Us

This is an opportunity to step into a highly visible role where your work drives real business outcomes, not just campaign metrics. In your first year, you'll lead a growing performance marketing team, own client strategy across multiple accounts, improve campaign profitability, and help shape the future direction of GeistM's performance marketing offering. GeistM are the pioneers of whitelisting and have solidified their industry leadership position over the last decade. Today, with the in-house Ember AI platform, we’re continuing to push boundaries and deliver exceptional results for our clients.

What You’ll Own

Growth Strategy & Execution

Own the end-to-end growth marketing strategy across paid channels (Meta, Google, and other platforms)
Drive full-funnel optimization, from acquisition through conversion and retention
Identify new growth opportunities, test channels, and scale what works
Translate performance data into actionable insights and strategic direction

Performance & Revenue Impact

Manage and optimize significant paid media budgets with a focus on ROI and efficiency
A balance of analytical depth and commercial acumen—you can interpret complex data and clearly articulate business implications
Set and track KPIs tied to revenue, CAC, and overall performance
Lead testing strategies across creative, audience, and landing page optimization
Partner with analytics to ensure accurate tracking and attribution

Team Leadership & Development

Manage and mentor growth marketing team members, including analysts and managers
Establish clear goals, performance expectations, and development plans
Create structure and accountability across campaigns and workflows

Cross-Functional Collaboration

Partner with Creative, Content, and Product teams to develop high-performing campaigns
Collaborate with Business Development and leadership on growth opportunities
Contribute to client strategy and high-level business planning

What We’re Looking For

7+ years of experience in growth or performance marketing
Proven track record of scaling paid media campaigns and driving measurable revenue growth
Deep expertise in Meta Ads Manager
Strong analytical mindset with the ability to translate data into strategy
Experience managing and developing high-performing teams
Comfortable operating in a fast-paced, evolving environment
Strong communication skills, able to influence both peers and leadership

What Success Looks Like (First 90 Days)

Gain a deep understanding of our accounts, clients, and growth levers
Identify immediate opportunities to improve performance and efficiency
Establish credibility with the team and begin driving accountability
Launch and iterate on new testing strategies across key channels
Bring structure and clarity to performance tracking and reporting

Compensation & Benefits

Performance-based bonus opportunities
Comprehensive health, dental, and vision coverage
401(k) with company match
Flexible PTO + company holidays
Opportunities for rapid growth and advancement

GeistM

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Director, Growth Marketing