The Role

Front Row Group is seeking a highly strategic and entrepreneurial Manager to support our DTC Partnerships to lead the vision, development, and expansion of affiliate as a core growth channel across our portfolio of leading beauty and lifestyle brands.

This role goes beyond Amazon. While Amazon will remain a critical pillar, you will be responsible for defining and building a holistic affiliate ecosystem that spans DTC, marketplaces, and traditional retail partners - establishing affiliate as a full-funnel, cross-channel growth engine for our clients.

You will act as both a strategic leader and builder, responsible for shaping our affiliate offering, driving innovation, and scaling programs across multiple commerce environments. This is a high-impact opportunity to influence how Front Row approaches affiliate marketing as a capability and to elevate it into a key differentiator for the business.

Key Responsibilities

Affiliate Vision & Program Leadership

Own and define the affiliate strategy roadmap across Amazon, DTC, and retail channels, positioning affiliate as a core lever in client growth strategies.
Build and scale multi-channel affiliate programs from the ground up, expanding beyond Amazon into DTC platforms, retail affiliate programs (e.g., Sephora, Ulta, Target), and emerging commerce ecosystems.
Identify whitespace opportunities across affiliate channels and develop scalable frameworks for expansion across the client portfolio.
Establish best practices, playbooks, and operational standards to support consistent execution and growth across brands.

Strategic Client Leadership

Serve as a senior strategic lead to clients, translating affiliate opportunities into broader business impact and long-term growth plans.
Partner with brand leads and executive stakeholders to align affiliate strategy with overarching business objectives, including revenue growth, channel mix, and customer acquisition.
Lead high-level performance reviews, presenting insights, forward-looking strategies, and investment recommendations to senior client stakeholders.

Growth, Innovation & Performance

Drive innovation across affiliates by testing and scaling new models, including creator commerce, retail media integrations, publisher partnerships, and paid affiliate strategies.
Oversee performance across all affiliate channels, ensuring programs are optimized for incrementality, profitability, and long-term scalability.
Develop forecasting models and investment frameworks to guide client decision-making and budget allocation.
Continuously evaluate and optimize partner mix across creators, publishers, networks, and retail affiliates to maximize impact.

Cross-Functional & Organizational Impact

Partner cross-functionally with performance marketing, ecommerce, marketplace, and retail teams to integrate affiliate into broader omnichannel strategies.
Collaborate with internal product and tech teams to evolve tracking, attribution, and reporting capabilities, particularly across fragmented affiliate ecosystems.
Act as an internal thought leader, educating teams and contributing to the evolution of Front Row's affiliate capability and go-to-market positioning.
Mentor and guide junior team members, helping build internal expertise and scalability within the affiliate function.

Requirements

3+ years of experience in affiliate marketing, partnerships, or performance marketing, with a strong emphasis on program strategy and ownership.
Deep expertise in the Amazon Associates and Influencer ecosystem, with demonstrated experience expanding beyond Amazon into DTC and/or retail affiliate programs.
Proven track record of building and scaling affiliate programs across multiple channels, with measurable business impact.
Strong understanding of affiliate platforms and ecosystems (Impact, Rakuten, etc) and evolving affiliate commerce trends.
Highly analytical with experience in forecasting, incrementality analysis, and performance optimization.
Exceptional client-facing skills, with the ability to influence senior stakeholders and translate strategy into action.
Entrepreneurial mindset with a passion for building new capabilities and scaling them across an organization.

Benefits

Health, dental, and vision
PTO
Summer Fridays
Wellness and commuter benefits
Work with a fun, consultative team of experts
Headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava

Location: NYC preferred (Open to Remote within the U.S.)

Salary: $90,000-$100,000

Division Front Row US Locations United States Remote status Fully Remote Yearly salary $90,000 - $100,000 Employment type Full-time

Front Row Group

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